Updraft is an award-winning FCA approved app available on IOS/Android. Our mission is simple - to help consumers find freedom from cumulative lifestyle borrowing such as credit-cards, overdrafts and buy-now pay-later schemes.
While retailers and some start-ups remain intent on weaponising algorithms to maximise profit, we harness behaviour science, AI and expertise to offer our users powerful counter-measures.
After recently raising £72m to help UK consumers and with significant growth of the business, we are now looking for an ambitious user aquisition manager to join our mission.
Here's a little more about the role:
• Plan, execute, monitor, and optimise customer acquisition efforts across digital channels to maximize loan originations and reach growth targets.
• Work with our growth team to prioritise acquisition experiments and discovery of new performance channels
• Use data-driven insights to enhance performance through targeting and audience segmentation
• Track KPIs and provide reports and performance analysis
• Deliver clear, concise briefs to supporting creative and design teams
• Produce reports informing the team about key metrics
• Establish great working relationships with all of us here at Updraft
About Us
We're an award winning, FCA-authorised, high-growth Fintech based in London. Our vision is to help people get rid of their cumulative debts and the life stress associated with it. We believe the financial world is far too complex, and for customers with large amounts of overdraft and credit card debt it quickly becomes overwhelming.
We're already on iPhone and Android arrives in the coming weeks - we're growing fast and continuing to help as many people as we can. Here's a quick a glimpse of how we help our customers:
• A 360 degree spending view across all financial accounts (using Open banking)
• A free credit report with tips and guidance to help improve credit score
• Personalised money tips and advice, using a proprietary mix of automated algorithms and manual nudges
• Intelligent lending products to help reduce cost of credit
We are a small team so it is important that the successful candidate is not only gifted at user acquisition, but also a great cultural fit with shared ambition with the rest of the team
We welcome applications from all and are fully committed to diversity and equality as an equal opportunities employer.
Requirements
What we're looking for from you:
• In-depth knowledge of acquisition platforms and channels (SEO, SEM, Meta, TikTok)
• An ability to work autonomously and drive to to be proactive in getting things done
• Excellent knowledge of online marketing and digital advertising
• Familiarity with marketing tracking and audience measurement tools.
• Excellent communication skills, both written and verbal
• Analytical thinker with great attention to detail and problem-solving skills
• Awareness of compliance and financial regulation
• Past experience within consumer finance and/or start-ups is a bonus
Benefits
As an early stage employee in a fast moving startup you have the opportunity to shape the structure of the organisation, team and marketing strategy.
• We'll kit you out with the equipment you need to be awesome
• Company Pension
• Flexibility to work from home
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