Fender Musical Instruments Corporation is a world-famous brand with offices across the globe. Fender was born in Southern California and has built a worldwide influence beyond the studio and the stage. A Fender is more than an instrument; it’s a cultural symbol that resonates globally.

We are searching for a eCommerce PreSonus & Specialty Merchandiser to join our team. To drive Direct to Consumer sales growth via FMIC’s brand sites presonus.com & jacksonguitars.com in UK, France, Germany, Spain & Italy regions in collaboration with the wider Merchandising team and cross-functional teams to develop the eCommerce business in the EMEA territory.

Main Responsibilities

 Responsible for website merchandising of our eCommerce sites Presonus.com & jacksonguitars.com, leading placements on home, product, listing & landing pages to drive and optimize online merchandising strategies to create a world class digital shopping experience.

• Execute new product introductions according to global product launch calendars.
• Ensure overall on-line product presentation, including photography, copy content and other pertinent information is cohesive with brand’s overall merchandising strategy.
• Lead planning and execution of the site content calendar to meet online merchandising business goals and strategies.
• Work closely with the eCommerce Manager EMEA & wider eCommerce, Marketing & Product teams to execute plans to meet revenue objectives.
• Maintain day-to-day site operations in the EMEA region.
• Collaborate with the European Merchandiser for non-English language site content including product listing pages, product detail pages, landing pages, navigation, web banners & the checkout funnel.
• Regularly monitor inventory levels to ensure site merchandising is updated based on product availability.
• Partner with product teams to identify new opportunities such as bundling and other upgrade strategies.
• Audit sites for improvement opportunities benefiting customers & the business.
• Assist in the build & maintenance of on site promotions in multiple currencies.
• Maintain regional promotional campaign material as well as upsell & recommendations.
• Assesses the competitive landscape by examining merchandising strategies of key competitors and best-in-class online retailers to understand emerging online trends and recommend changes to the online category strategy based on customer and competitor insights; brand strategies; analysis of KPIs (e.g., sales, conversion, in-stock levels, and assortment alignment) and category or product-specific promotions.
• Collaborate with CRM & digital marketing to execute best in class marketing campaigns.
• Assist with eCommerce pricing processes.
• Regularly conduct web analytics reviews, deriving insights & actions to optimize the conversion funnel.
• Incorporate best in class SEO practices into day to day merchandising.
• Assist the Customer Service department with issues or queries relating to Speciality eCommerce operations.

Person Specification

• The ideal candidate has experience executing multi-region eCommerce business activities, achieving sales goals, and delivering a first-class user experience.
• Aware of musical instrument trends with knowledge of European markets.
• Continually seeks to improve the online experience by researching and staying abreast of innovative online solutions and capabilities; key competitor actions; industry trends and emerging customer and market needs.
• Conscientious & committed to providing best results.

 Essential Criteria

• 4+ years of experience in eCommerce, digital marketing or similar function.
• Experience with eCommerce and CMS platforms such as Salesforce Commerce Cloud, Shopify Plus, Magento, BigCommerce, WooCommerce etc.

• Knowledgeable of analytics tools for performance measurement such as GA, Amplitude & Content Square.
• Ability to work with a globally distributed team across multiple regions.
• Knowledge of SEO and keyword optimization.
• Experience with A/B testing and data-driven decision making.

• Proficient in the use of Microsoft Word, Excel, PowerPoint and Outlook.
• Ability to work on own initiative & be self-motivated.
• Excellent interpersonal & communication skills, both written & verbal.
• Ability to maintain confidentiality & handle sensitive information.
• Ability to prioritise work & adapt to changing priorities.
• Work flexibly to meet the needs of the organisation.
• Excellent organisational skills
• Ability to problem solve and contingency plan.

Desirable Criteria

• Knowledge of the musical instrument market & tech brand products.
• Multilingual with European languages are desirable. 
• Experience with Salesforce Commerce Cloud or Shopify Plus.

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