Want to build a stronger, more sustainable future and cultivate your career? Join Cargill's global team of 160,000 employees who are committed to safe, responsible and sustainable ways to nourish the world. This position is in Cargill’s animal nutrition and health business, where we improve lives through better nutrition. Our team researches, innovates and creates solutions that deliver healthy results for our customers.
Job Purpose and Impact
The Global Marketing Manager Growth Areas will develop specific customer driven marketing strategies, value propositions, segmentations, experiences, targeted communications and new customer solutions and concepts for the specific growth areas within ANH Enterprise. In this role, you will strategically execute a marketing strategy to achieve profitable growth and value creation for both customers and the company. You will collaborate cross functionally to establish business plans and marketing opportunities to activate and deliver customer value through the customer decision journey and achieve customer driven growth.
Key Accountabilities
- Plan, execute and measure marketing strategies, promotions and annual plans for the defined growth areas of the business focusing on customer segments or specific channels to implement marketing strategies.
- Collaborate cross functionally with the global marketing teams, regional teams, sales and insights, to align marketing initiatives with channels, brands , value propositions and product and category plans to ensure integrated marketing activities support a consistent customer experience.
- Ensure timely execution of key customer or channel initiatives based on priorities established through the marketing planning process for the defined growth areas – e.g. sustainability, innovation.
- Demonstrate deep knowledge of customer and market to help identify areas where additional customer and brand growth can be achieved.
- Work collaboratively within the global marketing team to monitor performance of the agreed initiatives and metrics to serve as feedback loop and ensure efficiency of initiatives and improve return on investment.
- Evaluate and modify promotion or advertising programs.
- Independently handle complex issues with minimal supervision, while escalating only the most complex issues to appropriate staff.
- Other duties as assigned
Qualifications
Minimum Qualifications
- Bachelor’s degree in Marketing or Business related or equivalent experience
- Minimum of six years of related work experience
- Confirmed experience in value proposition development
Preferred Qualifications
- Experience in marketing planning, digital marketing, campaign planning and execution, performance measurement, demand generation and activation and or content delivery
- Experience in customer co creation and or customer experience programs development and execution
- Experience in collaborating cross functionally to execute analysis on customers / brands / markets and using various marketing tools
Equal Opportunity Employer, including Disability/Vet.
Minnesota Sick and Safe Leave accruals of one hour for every 30 worked, up to 48 hours per calendar year unless otherwise provided by law.
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