Want to build a stronger, more sustainable future and cultivate your career? Join Cargill's global team of 160,000 employees who are committed to safe, responsible and sustainable ways to nourish the world. This position is in Cargill’s protein and salt business, where we provide wholesome, high-quality food products to a wide range of customers, from foodservice operators and grocery stores to manufacturers and exporters.
Job Purpose and Impact
The Consumer Insights Manager will be responsible for representing the voice of the customer and consumer with internal stakeholders and customers. The person in this role will synthesize consumer and category insights that position Cargill as the partner of choice with our customers. This role will collaborate closely with Category & Customer Intelligence, Business Management, Marketing, R&D, Culinary and Sales to bring insight-based solutions to our customers. This position will also have an emphasis on new product strategy and development as we look to pro-actively bring winning ideas, based on insight, to our customers. This is a hybrid role that requires 10-15% travel.
This position will be the insights lead for the Food Manufacturing channel and pet food, alternative protein, and seafood businesses, three growth areas within Cargill Protein North America.
Key Accountabilities
- Conduct custom, primary research to fuel business growth focused on the following aspects:
- Strategic research and trend synthesis to inform internal decisions and identify growth opportunities for our customers
- Custom research to develop insight-based innovation from idea generation through product development
- Integrate primary and secondary research to identify growth opportunities for our customers, partner with the cross-functional team to communicate a compelling story.
- Actively promote, enable and represent the voice of the customer and consumer in cross functional meetings and team collaborations through any available source of knowledge and insights.
- Provide thought leadership to collect, organize, analyze, synthesize highly complex and multimodal sources of data, knowledge and information to distill meaning for the commercial organization and identify key strategic impacts.
- Partner collaboratively to create cross functional insights across broadly defined and diverse bodies of research and build compelling presentations to deliver key messages to multiple audiences in an engaging way.
- Provide thought leadership to plan and complete various advanced and ambiguous end to end customer and consumer research initiatives to generate, disseminate and activate relevant insights efficiently in the commercial organization to support strategic needs and drive growth.
- Provide guidance in developing and activating insights capabilities throughout the organization, such as foresight and customer segmentation and journey studies and ensure the frameworks, tools and programs bring high value to commercial teams.
- Provide expert thought leadership in your field and work with limited direction, using additional research and interpretation to identify issues or problems. You may provide direction to supporting team members and be a strategic contributor.
- Other duties as assigned
Qualifications
Minimum Qualifications
- Bachelor's degree in a related field or equivalent experience
- Minimum of six years of experience in market research, consumer insights or related field
- Ability to travel up to 15%
Preferred Qualifications
- Master’s Degree in Marketing Research (or related) or MBA
- Strong bias for action, willing to lead as an individual contributor
- Experience in a shopper insights role that involved direct interaction with Sales and customers
- Experience with innovation and new product development
- Strong problem-solving, communication and influence skills
- Be curious – have a desire to understand the ‘why’ and dig into the data
- Ability to ‘connect the dots’ from varying sources and synthesize into a compelling story
Equal Opportunity Employer, including Disability/Vet
Minnesota Sick and Safe Leave accruals of one hour for every 30 worked, up to 48 hours per calendar year unless otherwise provided by law.
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