We are seeking a highly motivated and flexible Creative Marketing Coordinator to join The Copyrights Group (a STUDIOCANAL company) focusing on the Paddington BearTM brand.
As Creative Marketing Coordinator, you will support both Marketing and Creative teams execute licensing partners’ campaigns. We are looking for someone with experience working on a Brand Licensing Management Software (such as MyMediabox) to help set up new partners’ and input on all marketing material submitted by existing and new licensing collaborators. Additionally, this broad role includes supporting the Marketing Manager execute the brand’s global marketing strategy and the Sales team by creating up-to-date B2B marketing material.
Key Responsibilities
Operational Marketing:
- Manage marketing related submissions via Approval software (set up new partners’ accounts, communicate and ensure process is followed, review content and gather feedback from multiple stakeholders)
- Support the creation and update of B2B marketing material (sales pitches, insights and trends reports, competitive benchmark)
- Collaborate with internal teams to build marketing and PR calendar and manage competition plan
Digital Marketing:
- Support social media campaigns for key brand channels (content planning, translation, brief review and asset creation for multiple platforms) collaboratively with social media agencies.
- Populate the company's B2B and B2C websites.
- Manage and execute the brand’s email marketing strategy using MailerLite software
- Support the management of our e-commerce team with promotions and blogs
Creative Strategy & Design:
- Collaborate with internal teams and partners to ensure brand consistency and adherence to brand guidelines in all creative materials.
- Manage and organise digital assets, including photos, videos and style guide assets.
- Support retail marketing design & product approval
- Design digital and print adverts to support multiple product lines in the licensing press 3 times a year.
Business Intelligence:
- Research and conduct studies to support strategic marketing projects.
- Create and deliver a bi-weekly innovative newsletter for the team to stay up to date on industry news, competitor’s launches and more
Experience
- Design skills and experience using the Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva
- Experience working in marketing or related (in the entertainment/ licensing industry preferred but not mandatory)
- Experience using a Brand Management/ Approval software (such as MyMediabox) or other online proofing tool is advantageous
- Familiarity with social media platforms, website management, and email marketing
- Proficiency in Microsoft Office
Soft skills
- Strong organisational and project management skills
- Excellent attention to detail
- Strong copywriting and communication skills
- Ability to work independently and without constant supervision
- Good creative thinking
- Able to deal with change and work in a fast-paced environment
About PaddingtonTM
For 65 years, British-born writer Michael Bond has delighted readers all over the world with his stories about Paddington, the bear from Peru, famous for his love of marmalade. The kindness and humour in the stories appeal to children and adults alike, ensuring Paddington's enduring popularity from one generation to the next.
HarperCollins Children's books have published Paddington's adventures continuously since 13th October 1958 when, as William Collins, they first introduced A Bear Called Paddington to the world.
Since then, Paddington’s adventures have been adapted several times for television and at the end of 2014 Paddington made his debut onto the big screen, a further film Paddington 2 followed in 2017 with a third in the works. The movies were produced by STUDIOCANAL, European leader in production, distribution and international sales of feature films and series, part of CANAL+ Group, major player in the creation and distribution of content worldwide. In 2020, a brand-new Paddington TV series designed for a pre-school audience, The Adventures of Paddington launched on Nickelodeon, introducing him to a whole new set of fans.
You can catch-up with Paddington’s many adventures on:
Twitter & Instagram @paddingtonbear | Facebook.com/PaddingtonBear| YouTube.com/Paddington ©P&Co. Ltd/ SC 2023
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