Based in our Global HQ at Baker Street, the Marketing and Communications & Digital (MCD) team provides support and assistance for both UK and International Knight Frank offices, in formulating and implementing the relevant strategies and marketing campaigns. Our role is to maximise omnichannel brand impressions that protects and enhance our firm’s reputation while generating high quality commercial and residential enquiries, globally.
The role
Reporting to the Head of Residential Development & Investment PR/Marketing, this role is responsible for overseeing and managing the implementation of all marketing related to the B2B teams that sit within the Residential Development & Investment business.
Residential Development & Investment offers a wide range of professional services to clients with needs across the property spectrum. The department comprises five main subdivisions: Living Sectors, Residential Land, Consultancy, New Homes, and Knight Frank Capital Advisory.
This role requires exceptional project management skills, excellent relationship development skills, a collaborative approach, plus proven experience across all marketing channels.
Responsibilities
- Work with the Head of Residential Development & Investment PR/Marketing, as well as other team members including the Head of Residential Development Research, to develop and manage the planning and execution of integrated marketing campaigns for the department’s B2B service lines
- Create core marketing messaging and positioning
- Responsible for managing the production of campaigns with the Marketing Activation Team over various channels (digital, print, social, video etc)
- Implement a content-led marketing strategy. Work with the extended Marcoms team to produce deliverables including innovative thought-leadership and research insight, delivering on time, on budget and with flawless attention to detail
- Develop strong relationships with stakeholders, advising them on marketing best practice and demonstrating how marketing initiatives directly support their business objectives
- Collaborate with the wider marketing team, aligning Residential Development & Investment’s marketing strategy and objectives with those of the wider business to ensure key activity, market insights and campaigns are leveraged
- Measure, analyse and optimise marketing campaigns. Identifying impact, areas of success and optimisation for future activity
- Regularly present marketing plans and results to senior stakeholders
Professional Experience and Personal Skills Profile
- At least six years’ marketing experience, ideally within property or related field such as professional services – either within a corporate environment or on agency-side
- Exceptional communication and stakeholder management skills
- Design literate with proficient copy writing skills and the ability to proof-read effectively
- Strong experience in content-led marketing with proven experience of marketing research, insight and thought-leadership to target audiences across various channels
- Up-to-date with digital and social routes to market and an ability to interpret their analytics to enhance future effectiveness
- Highly organised with an ability to work at speed, across projects with multiple stakeholders without any loss of quality of delivery
- Confident and articulate, including good presentation skills, quick to learn and empathetic towards others in the business
- Sound knowledge of Microsoft Office applications, (including Excel and PowerPoint), with a knowledge of Dotmailer being useful
#LI-MM1 #LI-Hybrid #1 #2
Please note: this is a Direct Search led by Knight Frank. Applications from recruitment agencies will not be accepted nor will fees be paid for unsolicited CVs, even if provided by PSL agencies.
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