At Beiersdorf UK, we invest time into developing our own leading skin care brands – Nivea, Eucerin, and Elastoplast – to ensure we continue to provide our customers with the products they need to live a happier, fuller life.
The role of Retail Media Performance Marketing Manager sits within the UK Commercial Team working in close collaboration with e-Com KAMs, local marketing and European performance marketing teams to drive retail media excellence in execution with UK retail partners.
This is a 12 month Fixed Term Contract
Your Tasks
- Plan, steer & optimize a £3m+ budget in performance media for our key retail partners both in and out platform.
- Manage multi-million divisional retailer media budget, in and out platform, as well as planning and measuring spend and activity with focus on ROAS and effectiveness.
- Build the Performance Marketing roadmap and plan to execute strategic new ways of attracting a wider audience, working with key stakeholders to set KPI's and strategies as to how to achieve them.
- Deconstruct the customer journey and build audience plans to drive growth throughout mid-low customer funnels.
- Continually optimise channel performance through test and learn planning, data analysis, media planning, and creative execution.
- Lead all media campaign reporting, measurement, and performance PCAs including retailer partnerships and performance media.
- Manage the performance agency relationship, ensuring that we have clear KPIs and best-in-class setup
- Create playbooks and “golden rules” for S&CM, eCom and Sales teams, ensuring performance objectives are fully aligned and the team are empowered to deliver.
- Upskill the business on performance marketing, ensuring stakeholders understand channel objectives and benefits.
Your Profile
- Proven experience as a Performance or Digital Marketing Manager, ideally within FMCG
- A creative problem-solver who is driven by results
- Thought leadership and building positive working environments
- Strategic thinker with ability to balance short term targets with strategic initiatives
- Enthusiastic about data and measurement and how new models can be applied to guide activity and attribution
- A passion for embracing new ideas, experimentation, and learning
- In depth understanding of programmatic DSP’s and marketing technology.
- Budget management with proven marketing mix decision making
- Combined problem-solving and effective prioritisation capability
- Highly commercial with ability to plan and balance budget based on benefit
- Full marketing mix experience with sound knowledge in all performance channels
A competitive salary, annual bonus (subject to conditions), car allowance, hybrid working, 25 days holiday, defined contribution Pension, private medical, discounts on products, buy & sell holidays.
At Beiersdorf, we embrace Diversity and aim to provide equal opportunities to all of our applicants – regardless of e.g. gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age.
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