You want an exciting career that contributes to positive change. So, what’s your next move?
Imagine being part of the most exciting industry on the planet. Our future is all about tech – electrified and eventually self-driving cars, totally connected to people’s everyday lives. But how do we introduce this future in a way that’s safe and sustainable? These are some of the questions we’re solving here at Volvo Cars.
Some of the most exciting action is within the Global Marketing organisation, which oversees all of Volvo’s marketing to ensure the flawless development and execution of world-class communications.
Media Execution - let’s introduce ourselves
As Paid Social Channel Lead you will join our Media Execution team that reports to our global Head of Media, Planning & Analytics.
In the media execution team we are building a globally scalable and cost efficient media operations model across the digital media ecosystems. The role of the channel owner is to ensure that we are building out the paid social channels in the best way to support output towards our KPI framework over time. This is a global role so you will sync with regionally located colleagues within the media execution team to align on regionally relevant projects and initiatives. To your help you have our regional agency set-ups in EMEA, North America and APEC.
Within the team you have colleagues in similar roles to this one (channel owners within paid search and programmatic) and colleagues focusing on the more short term steering of media (media performance lead). You will also work closely with colleagues in planning, analytics, content as well as local marketing leaders.
Paid Social Channel Lead – this is what you’ll do
In this new role you will be the be the global owner of paid social media best practices, channel selection and setup.Your focus will be on how to strategically develop the channel rather than on the day-to-day actions and optimizations. There will be an equal focus on brand building campaigns and performance media.
Here is a bit of what you will be doing in more detail.
• Ensure that together with the agency we have solid processes for ensuring the brilliant basics are consistent across our paid social activation.
• Based on input from colleagues and agency stakeholders, prioritize and build out the test-and-learn roadmap for the channel.
• Build out collaboration / joint business plans together with the internal marketing operations team and media owners such as Meta and Google.
• Stay up to date with the latest marketing theory and best practices for the Paid Social channels in Volvos suite to ensure quality in the delivery.
• Work closely with media strategy and planning team for ensuring activation in accordance with media strategy.
• Proactively share channel roadmaps and learnings throughout the marketing community in a structured and pedagogic way.
We’re looking for you!
This is a new way of working we are building up and you will be driving in setting the standards for working with digital media in the covered markets. We hope you bring an entrepreneurial mindset striving for continuous improvement.
Internal teams and agency will look at you for guidance and steering when it comes to the paid social media channel. It is therefore important that you work in a structured way and that you can describe your projects in a pedagogic to different audiences.
You have experience of building growth from digital media and the decisions you make are based on data. You have good attention to detail which helps you understand challenges and opportunities quickly. The local marketing teams will be relying on you to be the specialist in digital media topics and therefore it is essential that you are a good collaborator with excellent communication skills.
Most of all, you share our values and ambition, and are eager to lead our transformational agenda!
Qualifications:
• Bachelor's or master's degree within Marketing, or similar level of education.
• Significant experience of marketing, as well as solid understanding of relevant regional media landscape and the mechanics of how different digital media channels work together.
• Up to date with the latest trends and best practices on targeting, creative optimization, automation, and attribution within paid social channels.
• We believe you have at least 5 years’ experience in similar roles and have a strong record of driving online sales growth.
• Solid skills in paid social platforms such as Meta, TikTok, Pinterest, Linkedin, Twitter to name a few
• Experience from agency side of media buying for global brands in an international context is preferable.
• Previous experience from a global or regional role is meriting.
• Fluent English written and spoken.
• Experience from international, multicultural, and multifunctional environments a merit.
Location: London or Gothenburg preferred. International travel may be required.
Let’s get to know each other
Come and join the most exciting car brand in the world!
Welcome to apply by the latest on the 3rd of March 2024.
If you have any questions about the recruitment process, please contact Senior Recruiter Lotta Ericsson at lotta.ericsson@volvocars.com. Please submit your application in English and note that applications via email will not be considered due to GDPR.
We’re Volvo Cars
We’re proud of our heritage – built on our commitment to safety – and we’re excited about delivering on our bold plans for the future. Since 1927, we’ve created world-changing innovations, like the safety belt, which since we shared it with the world has saved more than a million lives.
Our sights are set on becoming a fully electric car company by 2030 and climate neutral by 2040. Big plans like these call for talented people who share our values and passion for positive change. So, we’re looking for the change makers. The free thinkers. The self-motivators. The visionaries. The leaders. The dreamers. The believers. We’re looking for you.
#LI-REMOTE #LI-LOTTA
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