Anaplan. As the engine behind back-office system connectivity, you might not recognize our name, but our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, and Bayer are just a few of the 2,000+ companies that rely on our best-in-class platform and its native AI capabilities to see, plan, and lead their businesses. By dynamically connecting financial, strategic, and operational plans in real-time, companies trust Anaplan to give them the power to anticipate change, address complexity, deliver operational insights, increase profits, and stay ahead of their competition.
What unites Anaplanners across teams and geographies is our commitment to our customers’ success and our collective motivation to achieve ambitious goals. We champion diversity of thought and ideas, and we behave like leaders irrespective of title. When you work for us, you’ll be part of a winning culture that’s dedicated to creating opportunities for our customers, partners, and employees. We hope you’ll join us. Let’s create something incredible together!
Anaplan is seeking a Product Marketing Manager based in London, UK, to join our Marketing organization.
As a part of the global Product, Industry, and Solutions Marketing team, this role will work closely with stakeholders across our Product, Marketing, and Sales organizations to tell the story of our Platform and develop and execute a product-specific marketing strategy.
Your Impact:
As Product Marketing Manager, you will
- Grow our business by bringing new products and features to market through timely, compelling launch strategies while crafting clear positioning and messaging that resonates with our target audience.
- Understand the product's capabilities and value proposition to different stakeholders in the buying process.
- Work cross-functionally with the product, enablement, customer success, sales, presales, and marketing teams to successfully launch your products.
- Build scalable internal and external facing content for the products you own, and work with the campaigns team to drive demand and pipeline.
- Develop internal sales enablement content and training sessions, ensuring relevant stakeholders understand product functionality and how to position existing customers and prospects.
- Ensure successful product release & launch communications and refine our ongoing marketing strategies and execution.
- Research competitive products and ensure internal stakeholders have the appropriate training and content to position Anaplan against the competition effectively.
- Represent Anaplan in external events and build appropriate content to demonstrate thought leadership and showcase customer value.
Your Qualifications:
- Minimum three years of product or solution marketing experience.
- Bachelor's degree from an accredited college or university
- Experience working with B2B marketing, sales enablement, and cross-functional teams
- Strong cross-functional collaboration and ability to influence without authority
- Experience developing marketing content to target key audience members and drive pipeline for your products
- Experience marketing AI products
- Deep technical product understanding and experience in launching enterprise products and platform features
- Self-motivated and doesn't wait for prescriptive direction; capable of working in a fast-paced, dynamic environment
- Excellent command of English, both written and verbal
#LP-SP1
Our Commitment to Diversity and Inclusion
Build your job in a place that thrives on diversity, inclusion, and belonging. We believe in maintaining a hiring and working experience in which all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your true self to work every day!
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.
Fraud Recruitment Disclaimer:
It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondences, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcement is to obtain privileged information from individuals.
Anaplan does not:
- Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.
- Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible, and then followed up via written communication.
All emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to humanresources@anaplan.com before taking any further action in relation to the correspondence.
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