Marketing Executive
We're looking for a talented Marketing Executive join our growing Brand team to help deliver greater customer value. You’ll be supporting the team to plan and run strong and compelling brand campaigns across channels such as TV, Radio, OOH.
The Opportunity…
Working in Retail you’ll be contributing to Helping Britain Achieve Net Zero and help us become a leading player in each of the four markets we operate in – Wholesale, Residential and SME, EBS and Field Services. We strive to create great Customer and Employee Experiences building a best-in-class reputation within the markets we operate and are continuously looking to add value. We act with efficiency and resilience in a very competitive and ever evolving market.
The mission of brand is to improve how valued our brand is– by customers, colleagues and stakeholders: creating a clear UK brand strategy for EDF, centred on our purpose (Helping Britain Achieve Net Zero), and delivering consistent, cut through communications & digital experiences at all touchpoints to improve brand reputation.
Pay, benefits and culture
Alongside a starting salary from £34,400 potential to earn 5% bonus, 28 days of annual leave plus bank holidays and a market-leading pension scheme, we offer a range of flexible benefits to support our people across all aspects of their lives.
Your rewards package includes a choice of benefits, such as electric vehicle leasing, enhanced parental leave, health insurance, discounts and employee pricing.
Flexible working means you can work from home (if you wish) and we’ll provide a suite of IT equipment to ensure that you can work remotely comfortably and effectively. The team meet up at our office in Hove once a week however this is not a mandatory requirement.
Claire from our Brand Team says: “The Brand team is an amazing team to be a part of! I felt welcomed, included and very supported from day one. The team is flexible and respectful of our personal needs, which creates a fun and positive working environment. Personal development and further learning are also fully encouraged. Each team we support comment on how great Brand is, and I totally agree!”
At EDF, everyone’s welcome. We strive to create an inclusive and diverse environment where everyone has a voice and where you feel confident being yourself. We’re committed to equality, diversity and inclusion. We’d like our future workforce to have an equal gender balance, represent a broad mix of people from minority ethnic backgrounds, LGBTQ+, those with a disability and supporting social mobility.
We’re a disability confident employer and we’ll do all we can to help with your application, making adjustments as you need.
We’ll value the difference you bring and offer opportunities for you to thrive and succeed.
What you’ll be doing
The role of the Brand Team is to collaboratively plan, produce and deliver strong and compelling Brand Campaigns that support the entire business, create and support the company with embracing and rolling out our tone of voice principles and developing creative content across editorial, design, video and photography that results in greater brand consistency, influence and the growth of the EDF brand in the UK.
As Marketing Executive, you will work closely with the Brand Lead, to support with the planning and delivery of compelling integrated campaigns across relevant media. Plans will be based on customer insight, and you will be constantly monitoring performance and recommending optimisation to ensure that set KPI’s are achieved.
On a day-to-day basis you will work with the Brand Lead, agencies and internal stakeholders to develop and implement the plans, ensuring that these are delivered on time and to budget. You will support with budget management and look after a number of KPI trackers to ensure we are on track to deliver our plans. Performance and optimisation will be a fundamental part of your role.
Who you are
To be great in this role you will currently be working as a marketing executive within an agency or client side. You will have a great understanding of customer needs, be passionate about consumer behaviour and be excited using insight and data to better align campaigns and improve performance with a customer first approach.
You will have a good understanding of digital journeys and channels as a key campaign tool. You will also have an understanding of other campaign channels such as TV, Radio, Sponsorship or OOH and will be interested in testing and learning to get the very best outcome for all campaign plans and have a key understanding of how our tone of voice and messaging can be a key point of differentiation.
You’ll be super organised and be able to ruthlessly prioritise in order to deliver the maximum value.
You will be confident in managing stakeholders and external suppliers. You will be committed to health, safety, wellbeing and the environment, and carry out your role in a manner that enables us to be a sustainable business – financially, environmentally and socially.
Perhaps most importantly, you will role model the culture we want to create: Human, Brave and Positive and play a leading role embedding these brand behaviours in your team and across SAM and Retail.
Closing date for applications: 19/04/2024
Join us and together we can help Britain achieve Net Zero.
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