Manager, National & Brand Marketing at Hyundai Motor America
Fountain Valley, United States
Job Descrption
At Hyundai, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.
It’s time you rethink what you expect from an employer.
At Hyundai, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.
Location
NHQ
Purpose
Under direction of the Senior Group Manager, the Marketing & Advertising Manager will assist with the development and production of all National advertising against key Hyundai marketing objectives to increase brand awareness, opinion, consideration and ultimately drive overall demand.
Major Responsibilities
Strategic and Production Oversight
Work with cross-functional internal + external teams to ensure integrated campaigns are strategically consistent, (align with brand guidelines, tone, etc).
Day to day management of advertising campaign activities (TV, Digital, Social, OOH, partnerships, etc) for general market.
Manage campaign timelines and regularly communicate status to all stakeholders.
Manage productions as needed to ensure success of integrated campaign(s).
Assist with tracking of program budgets and scope of work, ensuring maximum ROI and overall estimates are in-line with budgets.
Cross-Functional Partnership
Manage agency partners: defining roles & responsibilities, planning and project assignments, providing strategic input and feedback, etc.
Support the development and implementation of media strategy and plans for all brand, product communications.
Collaborate & effectively communicate across all HMA departments, Regions & Vendors.
Brand Stewardship
Maintain an awareness of changing market trends, consumer attitudes and opinions.
Actively seek new opportunities, platforms, or ways to strengthen and grow the Hyundai brand.
Provide reports that interpret information and deliver analysis, key learnings, effectiveness, and opportunities to increase overall metrics and effectiveness of all campaign activities.
Major Responsibilities (continued)
Authority
Position requires ability to problem solve, make decisions, and operate with an entrepreneurial spirit within the framework of a team concept.
Manage workflow and the ability to work across departments, along with the wider HMA teams.
Develop and implement strategies that all programs are executed against.
Resolve issues and communicate to management and business partners.
Manage activities and performance of agency and other service providers.
Education
~ Must be a high school graduate~ Bachelor’s degree preferred~ Master’s degree a plus
Related Experience
Six to seven years of experience with at least three years directly related to automotive or advertising/marketing.
Minimum three years of experience within automotive industry preferred.
Agency and/or related client-side experience preferred.
Three to five years of supervisory experience desired.
Local/Regional experience a plus.
Skills/Knowledge
Ability to manage high-paced environment with multiple projects and agency personnel.
Ability to develop strong interpersonal relationships at a variety of levels; Executive, managerial, subordinate and agency hierarchy of personnel.
Ability to lead the creative development of a campaign and maintain a macro strategy.
Effective project, personnel and budget management skills.
Proficient with Microsoft Word, PowerPoint and Excel.
Certification
N/A
Physical Requirements
Normal office dutiesWork may require occasional weekend and/or evening work.Some travel required
Work Model
#LI-Hybrid (60% Onsite/40% Remote)
Affiliate
#Hyundai
Compensation
$86,800.00 - $124,000.00 Annual
Benefits
Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
Holiday Pay - the company shuts down with pay between Christmas and New Years.
Vacation and sick time off
Healthcare insurance (medical, dental, and vision)
401(K) company match
Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
Basic life insurance, short- and long-term disability
Mental health, wellbeing, and employee assistance program
Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)
Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws. The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.
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