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Senior Marketing Manager, Nature Research Intelligence
Permanent, Full-Time
Locations: London and Heidelberg – Hybrid Working Model
Closing date: 29th April 2024
Purpose of the Role
The Product Marketing team is dedicated to launching innovative products and driving growth through lead generation. Collaborating with colleagues across Strategy, Planning, Operations, Product and Sales, you'll play a pivotal role in delivering effective and efficient tactical marketing campaigns.
You'll be responsible for the promotion of our cutting-edge AI-powered Nature Research Intelligence platform, targeting Research Managers within academic institutions. As a self-starter, you'll develop and implement dynamic marketing campaigns.
Responsibilities
- Craft an omni-channel plan integrating online and offline channels, tailored to audience preferences, incl. a wider Research Management audience, achieving overarching marketing objectives.
- Strategically allocate marketing budget to minimize cost per acquisition (CPA) and optimize spending across channels.
- Develop comprehensive evaluation reports by analyzing campaign performance data against predetermined benchmarks to optimize future campaigns’ reach, engagement, and conversions.
- Create plans for the successful introduction of new features into the market to maximize product visibility and market penetration.
- Continuously monitor competitor activities and industry trends to identify emerging opportunities and replicate successful strategies.
- Effectively manage cross-departmental stakeholders, fostering collaboration through transparent communication, frequent updates, and shared insights. Act as a liaison between marketing/product/sales and operations teams, ensuring timely delivery on project requirements.
Key Relationships:
- Marketing leads across strategy, planning and sales enablement
- Marketing Operations for streamlined execution of marketing initiatives
- Product team for seamless collaboration on product initiatives
- Events team for coordination of marketing events
- Sales team for customer engagement and support
- Centre for Commercial competence (CCC) and Go-To-Market (GTM) teams for sales enablement and market penetration tactics
- Agency for e.g. content support
Qualification, Skills & Experience:
- Proven track record in crafting and executing efficient marketing plans aligning strategy with appropriate tactics and channels.
- Extensive experience in SaaS, agile project management, and successful product launches.
- Strong reporting skills with a focus on performance metrics and ROI.
- Capacity to thrive in a matrix and cross-functional team environment, managing multiple stakeholders with diverse priorities.
- Desired experience with inbound marketing, Account Based Marketing and Product Led Growth strategy.
- Agility to adapt plans based on continuous performance monitoring and evolving market conditions, with a proactive approach to driving change.
- Excellent digital marketing and customer engagement skillset with experience in generating demand by using engaging content
- Strong communication and collaboration capabilities with a positive attitude towards and actively driving change
- Excellent presentation and interpersonal skills
All employees are expected to regularly attend the office in line with our global flexible work from home policy. Further information regarding this will be shared during the interview process.
At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent. Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work here https://group.springernature.com/gp/group/taking-responsibility/diversity-equity-inclusion
If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us so we can make all necessary accommodation.
For more information about career opportunities in Springer Nature please visit https://careers.springernature.com/
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