Position Snapshot
Business area: Nespresso
Job Title: Strategic Category Analyst
Location: Crawley (Hybrid)
Salary: Salary up to £42,500 depending on experience + potential bonus + other fantastic benefits including Nespresso Coffee Machine and monthly allowance of capsules and 12 flexible days in addition to holiday entitlement
Although this is a full-time permanent opportunity, please speak to us about what flexibility means to you as we are always open to discuss individual’s flexible working needs, don’t let this stop you from applying.
Position Summary
The Nespresso B2C Performance Team are recruiting for a talented B2C Strategic Category Analyst to join the team where you will be responsible for analysing, forecasting and reporting on the external Coffee & Hot Beverage Maker markets, understanding the key growth trends, and forecasting likely category growth and Nespresso's position within this into regular market share projections.
You will examine the competitive landscape and provide insights to the wider teams as to changes in the market and what impacts these may have on Nespresso. As a key member of the Performance Team, you will bring an external context to the internal performance of Nespresso.
A little bit about us
We are the Nestlé Nespresso SA Company and are proud to be one of the fastest growing operating units of Nestlé. Our passionate, entrepreneurial-minded team has transformed Nespresso into one of the world’s most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector; providing the very highest quality coffees that can be enjoyed in the comfort of consumers' own homes and out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful and sustainable approach to how we produce and market our premium coffee capsules and machines.
With corporate headquarters in Vevey, Switzerland, Nespresso is present in over 81 countries and counts over 13,000 employees worldwide. Nespresso UK&ROI – a certified B Corp™ – operates in boutiques, as well as an e-Commerce platform, delivering barista-level coffee experiences of the highest quality to both at-home and professional customers across the United Kingdom and the Republic of Ireland. To learn more visit www.nespresso.com.
A day in the life of a B2C Strategic Category Analyst …
Key responsibilities will include:
Category performance analysis and business planning
- Analyse and identify key drivers of the Coffee & Hot Beverage Maker categories. Study trends and customer behaviours behind these
- Forecast future category performance in both the Coffee & Hot Beverage Markets and understand with our current plans what our market share position is likely to be.
- Understand the key drivers of these trends & advise on steps that could be taken in the external context.
- Participate, share insights and provide recommendations at weekly performance meetings to help colleagues focus on development opportunities.
- Partner with other departments to share external category insights, which will help develop business strategies.
- Feed external category insights and into the commercial team to help with forecasting and business planning.
Data Visualisation
- Create and deliver relevant and concise dashboards and reports for the business using Power BI, External market share data resources (GFK, IRI & Retailer data), SAP, UX, and other sources.
- Visualise for the commercial cycle current category trends & future trends including Nespresso market share.
- Form and quantify actionable recommendations for performance improvement across our channels and subscription product range.
- Collaborate with Nespresso Marketing colleagues to feed external category insight to help drive our business objectives.
External Data Analytics Advocacy & Governance:
- Own GFK market, IRI, Nielsen and other data partnerships
- Champion use of data and insight to make decisions across the wider team
- Develop a culture of being fully up to speed with our external context
- Help raise awareness about existing data resources & the value they can bring
- Enable regular HQ share reporting & forecasting where required
What will make you successful?
The successful candidate will be able to demonstrate commercial experience with proven examples of impacting commercial KPIs through analysis, insights and actionable recommendations. You will be an all-rounded commercially minded individual who brings energy, enthusiasm and drive. Strong collaboration is key to this role’s success so you will also have excellent interpersonal and communication skills, with an ability to constructively challenge when required.
You will also have:
- Experience leveraging data visualisation tools (PowerBi/Tabelau) to turn analysis into readily accessible insight.
- Preferred experience with low level data manipulation on large data sets using BigQuery, SAP, SQL or similar.
- Strong Excel skills to automate processes.
- Experience working with third party data platforms e.g. IRI, GFK, SimilarWeb, Adthena, Stackline.
- Understanding of digital marketing strategies, marketing funnel and related toolset
- Experience of working in omni channel brands would be an advantage.
What you need to know
What can we offer in return? Great benefits you’d expect from a business the size of Nestlé – in the shape of a competitive salary and benefits package, bonus scheme, flexible working scheme, 25 days holiday plus bank holidays plus flex leave, pension scheme and a real focus on personal development and growth.
Job advert posting date 08/04/2024
Job advert closing date 22/04/2024
We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.
At Nestlé, our values are rooted in respect. When we embrace diversity and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. People of all gender identities, ethnically diverse individuals, people with disabilities, and members of the LGBT+ community are strongly encouraged to apply. If there is anything we can do to accommodate you to participate fully in the application process, please let us know. We take pride in championing inclusion and diversity, our people make up a number of Colleague Networks who represent different experiences and communities who hold us accountable in creating a sense of belonging for all, and our values create the conditions for us to respect the unique contribution you bring. Find out more about our Colleague Networks here: Diversity, equity and inclusion | Nestlé (nestle.co.uk)
We are committed to equal opportunity for all and we may collect relevant data for monitoring purposes during our candidate registration process. Be yourself, everyone else is taken!
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