Position Snapshot
Business: Nestlé Cereal Partners UK
Job title: Brand Manager - Shredded Wheat
Location: Welwyn Garden City (Hybrid)
Salary up to £47,000 depending on experience + potential bonus + 12 additional flex days on top of 25 days annual leave + 2 paid volunteering days + other excellent benefits!
This is a full-time opportunity, but we are always open to discuss individual’s flexible working needs so please speak to use during the recruitment process on what this could look like.
A little bit about us
Cereal Partners Worldwide is a successful 50/50 joint venture between Nestlé S.A. and General Mills Inc. At Cereal Partners UK we have established ourselves as one of the largest cereal manufacturers in the UK, making many well-loved brands with a long heritage. Our aim is simple: to provide high quality, nutritious and great tasting breakfast cereals. You could join our mission to Make Breakfast Better!
Position Summary
We have an exciting opportunity for an exceptional Brand Manager to work as part of our Cereal Partners UK team at our head office in Welwyn Garden City. You will report directly into the Marketing Manager, working hand in hand to drive growth on one of our key core brands; Shredded Wheat. As well as the potential to also lead one of our smaller brands or major NPD launches.
A day in the life of a Brand Manager...
As a Brand Manager, you will be responsible for helping to manage one of our much-loved brands; Shredded Wheat. You will be expected to help define the brand strategy and build long-term plans to achieve our ambitions aligned with the wider business vision, gaining exposure to all elements of the marketing mix and more. The key responsibilities of this role include:
- Successful development and execution of brand plans, working with the Marketing Manager on the key core brand, Shredded Wheat, including leadership of specific initiatives to achieve objectives. In addition, there is also the potential to lead on a smaller brand.
- Using insights and data to uncover key areas of opportunity for your portfolio
- Ensuring digital, social and eCommerce are embedded in brand/communication plans
- Working collaboratively with internal stakeholders both Locally and Regionally, to manage all subjects related to the brand. Including Brand Teams, Consumer Insights, R&D, Commercial, CDT (Commercial Development Team), Finance, Supply/Demand Planning.
- Working with external agencies where required, on elements such as media planning, creative, consumer promotions and PR.
- Playing an active role in the UK brand marketing team to drive synergies across the teams
- Evaluating the effectiveness of marketing programmes adjusting plans in line with learnings.
- Budget ownership and management ensuring most effective use of spend and attention to eliminating waste.
- Managing packaging artwork changes and communication.
- Closely monitoring industry and competitor activity, to ensure plans are maintained and adapted in a constantly changing, competitive FMCG environment.
What will make you successful?
To be successful in this role you will already have some fantastic marketing experience under your belt. Ideally you will already be working in a Brand Manager or Assistant Brand Manager role. You will be passionate, tenacious; results focused and enjoy working in a highly energetic environment. Acting as an ambassador for the brands, you will have strong project management and analytical skills. You will need to be highly organised, conscientious and a team player. Pro-activity and enthusiasm are essential elements for this role.
You’ll also:
- Have the ability to influence at senior levels both internally and externally.
- Demonstrate strong presentation skills, targeting a wide audience from customers to internal stakeholders.
- Be able to run sizable projects and work streams from concept to delivery.
- Have prior knowledge of running multi-pronged communications programmes.
- Be able to demonstrate your experience of leading new product launches.
- Experience / track record in using data to evaluate the performance of your brand.
What you need to know
What can we offer in return? Great benefits you’d expect from a business the size of Nestlé – in the shape of a competitive salary and benefits package, bonus scheme, flexible working scheme, 25 days holiday plus statutory holidays plus flex leave, pension scheme and a real focus on personal development and growth.
The closing date for this role is 26th March 2024.
We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.
At Nestlé, our values are rooted in respect. When we embrace diversity and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. People of all gender identities, ethnically diverse individuals, people with disabilities, and members of the LGBT+ community are strongly encouraged to apply. If there is anything we can do to accommodate you to participate fully in the application process, please let us know. We take pride in championing inclusion and diversity, our people make up a number of Colleague Networks who represent different experiences and communities who hold us accountable in creating a sense of belonging for all, and our values create the conditions for us to respect the unique contribution you bring. Find out more about our Colleague Networks here: Diversity, equity and inclusion | Nestlé (nestle.co.uk)
We are committed to equal opportunity for all, and we may collect relevant data for monitoring purposes during our candidate registration process. Be yourself, everyone else is taken!
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