Position Snapshot
Business Area: Nespresso
CRM Campaign Specialist
Gatwick – hybrid working
Salary up to £40,000 depending on experience + potential bonus + fantastic benefits
Although this is a full time permanent opportunity, please speak to us about what flexibility means to you as we are always open to discuss individual’s flexible working needs, don’t let this stop you from applying.
Position Summary
The Nespresso team are recruiting a Campaign Specialist to join the CRM Operations team who own the CRM channels: email, push, SMS and DM and collaborate closely with paid marketing, web and app. This role is responsible for supporting the end-to-end delivery of the OmniChannel CRM orchestration including optimising for channel best practice, responding to channel briefs, implementing MarTech capabilities and the operational processes.
This is a fast-paced technical role which requires a high attention to detail, industry knowledge and a self-starter attitude to drive a best-in-class CRM experience.
A little bit about us
We are the Nestlé Nespresso SA Company and are proud to be one of the fastest growing operating units of Nestlé. Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the world’s most trusted brands. Our growth comes from our commitment to research and development to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers' own homes and also savoured at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide. To learn more visit www.nespresso.com.
A day in the life of a CRM Campaign Specialist ...
As a CRM Campaign Specialist, you will be responsible for the end-to-end execution and management of all B2C and B2B campaigns.
You will:
- Respond to customer strategy brief for CRM channels, utilising best practice knowledge and test and learn results to inform the response.
- Brief and oversee the work of internal and external agencies to support the delivery of campaigns.
- Work closely with CRM Insights to understand targeting data available and create test and control segments.
- Adapt HTML within Taxi to create dynamic and personalised emails.
- Utilise Adobe Tech Stack to execute and deliver the email, push, SMS and DM comms and support personalisation across paid, web and app.
- QA all comms, having a sense of responsibility and pride for what is executed.
- Manage the planning, implementation, tracking and measurement of campaigns across channels.
- Establish KPIs to measure the success of CRM efforts and provide regular reports to stakeholders.
- Monitor and analyse campaign performance, conduct A/B testing, and use data insights to optimise future CRM activities.
What will make you successful?
- Ability to manage multiple requests and juggle deadlines whilst managing capacity and stakeholder expectations.
- Collaborate with internal teams to ensure seamless execution of CRM initiatives across various channels, such as email marketing, social media, and loyalty programs.
- Be the channels champion, educating on best practices, driving continual optimisation and automation and always looking for innovation.
- Ability to trouble shoot.
- High attention to detail and ability to QA
- Aware of industry trends and best practices in CRM, loyalty programs, and customer experience to drive innovation and competitiveness.
- All aspects of the Marketing tech stack configuration and administration
- Budget management
Your skills
- Excellent understanding of Email, SMS, Push, App
- Awareness of web personalisation and utilising targeted audiences across paid
- Experience using CDP, CEP, HTML editors and data flow software (ideally Adobe and Taxi)
- Have a working knowledge of MS Excel and be comfortable handling raw data.
- Proven experience of stakeholder management
- Able to demonstrate utilising data to drive strategies and decision making.
- Detail orientated.
- A self-starter attitude wanting to be part of a team striving for innovation and best in class CRM execution.
What you need to know
What can we offer in return? Great benefits you’d expect from a business the size of Nestlé – in the shape of a competitive salary and benefits package, bonus scheme, flexible working scheme, 25 days holiday plus bank holidays plus flex leave, pension scheme and a real focus on personal development and growth.
The closing date for this role is 25th March 2024.
We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.
At Nestlé, our values are rooted in respect. When we embrace diversity and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. People of all gender identities, ethnically diverse individuals, people with disabilities, and members of the LGBT+ community are strongly encouraged to apply. If there is anything we can do to accommodate you to participate fully in the application process, please let us know. We take pride in championing inclusion and diversity, our people make up a number of Colleague Networks who represent different experiences and communities who hold us accountable in creating a sense of belonging for all, and our values create the conditions for us to respect the unique contribution you bring. Find out more about our Colleague Networks here: Diversity, equity and inclusion | Nestlé (nestle.co.uk)
We are committed to equal opportunity for all and we may collect relevant data for monitoring purposes during our candidate registration process. Be yourself, everyone else is taken!
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