Position Snapshot
Business: Nestlé Cereal Partners UK (CPUK)
Job Title: Digital Campaign Manager (12 month FTC)
Location: Welwyn Garden City (Hybrid - 2-3 times a week)
Salary up to £45,000 depending on experience + generous pension + 12 flexible days in addition to 25 days of annual leave + other excellent benefits
This is a full-time temporary opportunity, but we are always open to discuss individual’s flexible working needs so please speak to use during the recruitment process on what this could look like. We will be considering applicants as they apply, so please don’t delay in submitting your application.
A little bit about us
Cereal Partners Worldwide is a successful 50/50 joint venture between Nestlé S.A. and General Mills Inc. At Cereal Partners UK we have established ourselves as one of the largest cereal manufacturers in the UK, making many well-loved brands with a long heritage. Our aim is simple: to provide high quality, nutritious and great tasting breakfast cereals. You could join our mission to Make Breakfast Better!
Position Summary
We have an exciting opportunity for a talented Digital Campaign Manager to join our Nestlé Cereal Partners UK team at our head office in Welwyn Garden City. Reporting directly into the Digital Strategy and Media Lead, you will play a key lead role in planning and delivering best-in-class digital activities and content across the Nestlé Cereals brand owned media channels; website, CRM, SEO, and integration of these into wider Nestlé Cereals brand marketing plans.
A day in the life of a digital campaign manager...
As a Digital Campaign Manager you’ll be responsible for planning, activating, and executing the digital strategy for Nestlé Cereal brands across website, CRM and SEO. You will play an important role in the production of quality digital content across our key brands. You will activate our first party data acquisition strategy to grow our existing consumer database and deliver greater and more personalised experiences to our consumers, to accelerate our digital ambitions delivering strong results.
Key responsibilities include:
- Delivery of activity across the Nestlé Cereals brand website, CRM, SEO, and integration of these into wider Nestlé Cereals brand marketing plans.
- Develop data and CRM plans including the delivery of relevant communications such as monthly emails from CRM database and data acquisition campaigns.
- Lead the delivery of agency scope of work for content, delivering high quality creatives for earned and paid channels.
- Develop, activate and optimise the annual website content plan, based on audience and keyword territories, aligning to wider brand plans. Including building new pages via Drupal CMS.
- Consult on brand plans to ensure owned media is properly considered in the consumer journey and data capture is embedded into campaigns to deliver against objectives.
- On-going monitoring, optimising and evaluation of CRM, website and search campaigns, ensuring delivery against KPI’s and efficiency of spend.
- Work closely with our agency partners across relevant digital touchpoints including but not limited to; SEO, CRM, and Creative.
What will make you successful?
As the successful candidate, you’ll be educated to degree level (or equivalent experience) and have a breadth of digital, content and CRM knowledge under your belt. You’ll already have worked within a similar role with relevant digital marketing experience being able to highlight examples of creating and delivering engaging campaigns, building impactful consumer journeys, and generating conversions/leads/sales.
You’ll be passionate, results focused and enjoy working in a highly energetic environment. You’ll thrive when working with stakeholders across all levels coupled with your ability to truly understand our business from a commercial standpoint. You’ll have fantastic communication skills and understand how your decisions impact our Breakfast Cereals business strategy. You’ll love working in an environment that isn’t always black and white, being able to navigate both yourself and stakeholders to positive solutions.
You’ll also:
- Have experience of creating and delivering engaging campaigns, building impactful consumer journeys, and generating conversions/leads/sales.
- Have the ability to influence at senior levels both internally and externally.
- Demonstrate strong presentation skills
- Experience / track record in using data to evaluate the performance of your activity
What you need to know
What can we offer in return? Great benefits you’d expect from a business the size of Nestlé – in the shape of a competitive salary and benefits package, bonus scheme, flexible working scheme, 25 days holiday plus bank holidays plus flex leave, pension scheme and a real focus on personal development and growth.
The closing date for this role is 29th January 2024.
We will be considering candidates as they apply, and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.
At Nestle, our values are rooted in respect. When we embrace diversity and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. People of all gender identities, ethnically diverse individuals, people with disabilities, and members of the LGBT+ community are strongly encouraged to apply. If there is anything we can do to accommodate you to participate fully in the application process, please let us know. We take pride in championing inclusion and diversity; our people make up a number of Colleague Networks who represent different experiences and communities who hold us accountable in creating a sense of belonging of all, and our values create the conditions for us to respect the unique contribution you bring. Find out more about more about our Colleague Networks here: Diversity, Equity and Inclusion | Nestle (Nestle.co.uk)
We are committed to equal opportunity for all, and we may collect relevant data for monitoring purposes during our candidate registration process. Be yourself, everyone else is taken!
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