Position Snapshot
Business Area: Nestlé UK&I
Shopper Activation Manager (Grocery)
Location: York based (Hybrid working – approx. 2 flexible days a week at our fantastic York office)
Competitive Salary + potential bonus + 12 flexible days in addition to holiday entitlement + other fantastic benefits
We are recruiting for Shopper Activation Managers (permanent and 12 months fixed term contract basis) to join the Shopper Marketing team at Nestlé.
Although these are full-time opportunities, please speak to us about what flexibility means to you as we are always open to discuss individual’s flexible working needs, don’t let this stop you from applying.
Position Summary
Nestlé UK&I - Confectionery has an exciting opportunity for a Shopper Activation Manager to join the team. As part of the Nestlé UK team, you could be working with some of the world’s best-known and most-loved brands, many of which have been enjoyed for generations. We strive to put the consumer and the shopper at the heart of everything we do and deliver the best-tasting and most permissible treats to enjoy day after day.
As Shopper Activation Manager, you’ll be required to lead the development of activation strategy for a top 4 grocer; managing the budget & optimising investment aligned to the brand, format and commercial strategies.
You will plan, deliver and evaluate strategic shopper activation solutions which deliver competitive advantage, through detailed understanding of Nestle category & brand plans, customer strategies, shopper insight and operational delivery.
A day in the life…
Key responsibilities of this role will include:
- Build strong relationships externally with retailer and agency contacts
- Develop strong understanding and continuously evolve what best in class looks like for your retailer/s – including competitor benchmarking inside and outside the confectionery category
- Develop tailored and consistent activation plans where relevant for the customers and deliver exceptional execution through prioritised initiatives.
- Working with cross functional teams as relevant and shopper agencies if required to optimise delivery of the above
- Develop, communicate and manage project plans for each event for the particular customers and ensure that all key stakeholders are aligned and updated regularly.
- Excite and delight the customer on our future shopper plans through the delivery of engaging experiences
- Develop an annual activation plan considering budget and retailer specifics as part of annual planning
What will make you successful?
This is an exciting role, and we’re looking for commercially astute candidates with a desire to deliver results and who demonstrate an ability to influence and manage stakeholders internally and externally. And of course, you need to enjoy working as part of a supportive team.
The following skills and experience are desired:
- A sound understanding of shopper marketing principles
- Excellent customer facing skills from a sales/marketing/category role within the FMCG sector
- Experience working in shopper activation roles previously – planning, delivering and evaluating tailored activation plans for assigned customer
- Strong communication skills
- Good commercial acumen and understanding of ROI principles and evaluation
- Budget management experience
- Negotiation skills
- Ability to work with ambiguity and at pace
Why Nestlé?
Across the Nestlé Commercial Teams, we are creating an environment where we all feel we belong, we are the best we can be, and we win together. We want people to feel they can be themselves, dare greatly and believe their best is yet to come.
We will actively encourage you to gain different experience in a wide range of roles across Sales, Shopper, Category. We want our people to have the breadth and depth of experience and as a result an unrivalled Sales career which could lead to a wealth of different opportunities.
Supported by our industry leading eBusiness and Sales Academies which develops you in all aspects of eCommerce, customer and category management, you truly can achieve your full potential whatever that might mean for you.
We will provide support and coaching to help you develop yourself in your career and as an individual, as well as offering great benefits that you’d expect from a business the size of Nestlé – in the shape of a competitive salary and benefits package, bonus scheme, flexible working scheme, 25 days holiday plus bank holidays plus up to an additional 12 days flex leave, bank holiday exchange, competitive pension scheme and much more.
What you need to know
What can we offer in return? Great benefits you’d expect from a business the size of Nestlé – in the shape of a competitive salary and benefits package, bonus scheme, flexible working scheme, 25 days holiday plus bank holidays plus flex leave, pension scheme and a real focus on personal development and growth.
Job advert posting date 15/01/2024
Job advert closing date 29/01/2024
We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.
At Nestlé, our values are rooted in respect. When we embrace diversity and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. People of all gender identities, ethnically diverse individuals, people with disabilities, and members of the LGBT+ community are strongly encouraged to apply. If there is anything we can do to accommodate you to participate fully in the application process, please let us know. We take pride in championing inclusion and diversity, our people make up a number of Colleague Networks who represent different experiences and communities who hold us accountable in creating a sense of belonging for all, and our values create the conditions for us to respect the unique contribution you bring. Find out more about our Colleague Networks here: Diversity, equity and inclusion | Nestlé (nestle.co.uk)
We are committed to equal opportunity for all and we may collect relevant data for monitoring purposes during our candidate registration process. Be yourself, everyone else is taken!
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