PURPOSE STATEMENT:
Grow lines of service as defined by management by developing/retaining referrals from physicians and other key non-physician referral sources. Collaborate closely with hospital discharge planners, social workers, case managers, physicians and management, as well as provide education staff to generate referral sources.
ESSENTIAL FUNCTIONS:
Work collaboratively with all levels of facility and division sales leadership to support the organizations mission and revenue goals by selling of service line attributes, processes and outcomes to consumer, physician and market facility groups/individuals.
Work closely with hospital discharge planners, social workers, case managers, physicians, management, inpatient unit and education staff to generate referral sources.
Collaborate with facility and division leaders, to evaluate, analyze and interpret market utilization data for facility service lines.
Develop and implement a comprehensive internal and external marketing plan that would increase revenues and profits for facility.
Ensure that referral priorities are identified and in line with the vision and strategic goals of the organization.
Evaluate, analyze and interpret market demographics, including population, age, gender, race and projected trends for patient populations.
Collaborate with division and/or market physician services, facility leaders and medical staff leadership to develop sales and retention strategies for facility services.
Execute referrals and retention strategies/plans effectively, continuously modifying strategies and plans to ensure quality outcomes and results for referral sources and facility.
Successfully close new referral sources and complete face-to-face meetings with referral sources ensuring a thorough understanding of services available. Complete follow-up meetings with referral sources as needed.
Prepare and present regular reports, identifying trends, additional referral opportunities and obstacles to retention and growth.
Recruit, hire and train new Business Development staff.
OTHER FUNCTIONS:
Perform other functions and tasks as assigned.
EDUCATION/EXPERIENCE/SKILL REQUIREMENTS:
Bachelor’s or Master's degree from accredited college or university. Five or more years related experience in healthcare business development role, minimum of 1 year supervisory responsibility.
LICENSES/DESIGNATIONS/CERTIFICATIONS:
Must have and maintain a valid driver's license, maintain automobile insurance coverage and have access to an automobile, where facility requires.
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