We help the world run better
Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!
*Please note: This role can be based in any country throughout Europe or in the US. Candidates must have right to work for the country they are applying, we are unable to sponsor.
What you’ll do:
The Global SEO team is looking for a smart, self-motivated, data-driven global Lead of SEO/Growth Marketing to strategy organic search from strategy to execution/optimization for several of our key portfolios: CX, Industries, SME. The lead will also take ownership of managing our Technology Partner relationship, implementing internal workflows on said tech platforms (e.g. Conductor, SEMRush). SEO Manager will have the chance to shape our search marketing strategy, be a key growth driver for the company, and help build SAP’s cloud business.
As an SEO Lead at SAP, you will play a pivotal role in driving organic growth by developing and executing effective SEO strategies. You will work with a team of SEO specialists and collaborate with cross-functional teams to enhance our online visibility, increase organic traffic, and drive revenue growth. The ideal candidate will have a deep understanding of SEO best practices, a proven track record of success, and the ability to stay ahead of industry trends. But most importantly, we are looking for someone with a growth mindset – who’s always learning, iterating, and making our way of working as a team better, every day.
As an SEO leader, you will be accountable for deeply understanding business priorities, setting SEO strategies across a complex portfolio, executing those strategies with demonstrated business impact, and educating stakeholders about SEO. You have at hands-on SEO experience (technical and content), including solving tough multi-domain, enterprise-level SEO problems with global footprints, developing sound strategies to support traffic from the top to the bottom of the funnel in a commerce ecosystem, and educating and influencing a broad set of stakeholders in an enterprise environment. In this position, you’ll work closely with CMSO, and marketing web teams/CDX, product marketing, IT, paid/SEM teams, our content studio writers, and agency partners to evolve and sustain a holistic, scalable, impactful SEO program.
Key Responsibilities:
- SEO Strategy Development: Develop and implement comprehensive SEO strategies that align with the company's growth goals and objectives.
- Keyword Research: Conduct thorough keyword research to identify high-value, relevant keywords and phrases to target in SEO campaigns.
- On-Page Optimization: Oversee on-page SEO efforts, including optimizing website content, meta tags, headers, and internal linking structure.
- Technical SEO: thorough understanding of technical side of SEO, including what makes our website technically sound, addressing issues related to site speed, mobile-friendliness, crawlability, and indexability.
- Content Strategy: Collaborate with content creators to develop and optimize content that is SEO-friendly, engaging, and informative.
- Link Building: Develop and execute link-building strategies to increase the website's authority and backlink profile.
- Performance Tracking: Monitor and analyze SEO performance metrics using tools like Conductor, Adobe Analytics and SEO software, providing regular reports and recommendations for improvement.
- Competitor Analysis: Stay informed about industry trends and competitors' SEO strategies to identify opportunities and threats.
- Algorithm Updates: Stay up-to-date with search engine algorithm changes and adapt strategies accordingly to maintain or improve rankings.
- Collaboration: Work closely with other digital marketing teams (PPC, web, social media, content) to ensure cohesive and integrated marketing campaigns.
- Communication: be an artful and impactful communicator, while working with your cross-functional stakeholders and teams.
- PPC + SEO: experience in synergetic collaboration with paid search; be able to advise and drive a joint PPC and SEO strategy for the solution area/portfolio of coverage.
- International SEO: understand and able to define strategy, drive working model to land SEO strategy in different global markets e.g. APJ, MEE, EMEA, etc. recognizing market specific nuances and reflect in search strategy.
What you bring:
- Bachelor's degree in marketing, business, or a related field (Master's degree preferred).
- Proven experience in SEO with a track record of improving organic search visibility and driving results.
- Strong leadership and team management skills.
- Knowledge of SEO tools and analytics platforms (e.g., Screaming Frog, Google Search Console, SEMrush, Moz).
- Proficiency in HTML, CSS, and content management systems (CMS).
- Excellent communication and project management skills.
- Strong analytical and problem-solving abilities.
- Creativity and a passion for staying updated with industry trends and best practices.
- Certifications such as Google Analytics or Google Ads are a plus.
Meet the Team
We are a fast-paced group with global stakeholders. We put a focus on getting things done, simplifying anything and everything, and having fun while doing it. We all believe that content matters—it helps our customers find us and inspires them to take action on the happy path once they do find us. You will be in the middle of it all helping to make decisions that impact our resources, timelines, and global web experiences.
We build breakthroughs together
SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.
We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
EOE AA M/F/Vet/Disability:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.
Requisition ID: 388941 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: Virtual - Europe #LI-Hybrid.
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