Oak View Group
Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet.
More information at OakViewGroup.com, and follow OVG on Facebook, Instagram, Twitter, and LinkedIn.
Overview
Under the direction of the Director of Sales and Marketing, develops and executes the functions of the Marketing Division of the venue through marketing strategy, media and public relations, sponsorship, advertising, promotional activities, and development of marketing assets. Enhances the image of the facility and promotes goodwill in the community.
For FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays).
This role will pay a salary of $45,000-$55,000.
JOB EXPIRES 7/1/24
About the Venue
The Arthur R. Outlaw Mobile Convention Center is a spectacular facility providing excellent meeting accommodations. 317,000 gross sq. ft., including 100,000 sq. ft. exhibit hall. Unique design includes terraces for outdoor social functions and breathtaking view of Mobile River.
Responsibilities
- Drives revenue for venue through innovative and collaborative marketing tactics that support venue goals.
- Works with internal and external key stakeholders in order to maximize marketing resources while maintaining brand integrity for the venue.
- Develop and leverage partnerships with customers, clients, industry influencers and industry associations in order to promote and enhance venue reputation.
- Utilizes sales and marketing principles to promote the venue and remains current with emerging marketing trends, tactics, strategies and technologies.
- Assists the Director of Marketing Marketing with the creation, development, and implementation of the venue Marketing and Advertising Plan to create regional, national, and international awareness of the facility.
- Maintains facility’s website and creates and maintains editorial, blog, and news of the venue
- Responsible for the creation of facility ads both for print and digital.
- Create, develop, and maintain the venue email marketing program; focus on database acquisition and lead generation.
- Works with OVG Corporate Partnerships to implement and maintain corporate sponsorships for the building in both new and renewal business.
- Create, develop, and manage content of the venue assets.
- Manages outside graphic design, communication and/or marketing consultants on a variety of creative projects, including web sites, presentations, reports, and other communication vehicles as needed. • Create, manage and implement the digital advertising strategy and optimize social media & digital buys for optimal results, audience targeting, higher engagement, website traffic and goal conversions.
- Development of marketing materials and procedures to have the Sales and Marketing Departments function effectively as an in-house agency.
- Monitors, analyzes data, and creates management reports and detailed evaluations of marketing strategies.
- Establishes and maintains relationships with media, industry influencers and key community and strategic partners.
- Seeks new contacts and maintains working relationships with all media representatives, civic and industry organizations, corporate promotional contacts, and event and booking representatives.
- Develop, create, and implement the venue client advertising and sponsorship program to drive revenue for both the client and the venue.
- Works with venue partners in the creation and supervision of marketing plans for events when required, to include all available services, public relations, media placement, direct mail, promotional development, non-profit opportunities, etc.
- Works directly with event, exhibit and show staff regarding publicity, marketing and media opportunities.
- Attend seminars, conventions, etc. to enhance industry knowledge.
- Other duties and responsibilities as assigned.
Qualifications
- B.A. degree from four (4) year College in Marketing, Advertising, Public Relations, Communications or Journalism required.
- Three years minimum experience in marketing, strategy and media initiatives from concept to completion.
- Technical Skills: Possess comprehensive knowledge of marketing, advertising, public relations, and digital strategy.
- Communication: Organizes and expresses ideas and information clearly, using appropriate and efficient methods of conveying the information. Must have exceptional command of the English language, oral and written. Presents information professionally with poise and confidence in front of an audience. A proven record of online engagement and listening. Demonstrated ability to perform as a pragmatic and responsive ambassador of the company.
- Relationship Building / Networking: Builds rapport with a variety of people and develops alliances to work together toward common goals.
- Negotiation Skills: Listens to all points of view and negotiates compromise.
- Integrity: Consistently demonstrates honesty, fairness, trustworthiness.
Strengthened by our Differences. United to Make a Difference.
At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds.
EEO
Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis ("protected class") including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.
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