Overview
ENERPAC TOOL GROUP – Who we are?
Enerpac Tool Group Corp. is a premier industrial tools, services, technology, and solutions provider serving a broad and diverse set of customers in more than 100 countries. The Company makes complex, often hazardous jobs possible safely and efficiently. Enerpac Tool Group’s businesses are global leaders in high pressure hydraulic tools, controlled force products, and solutions for precise positioning of heavy loads that help customers safely and reliably tackle some of the most challenging jobs around the world. The Company was founded in 1910 and is headquartered in Menomonee Falls, Wisconsin. Enerpac Tool Group common stock trades on the NYSE under the symbol EPAC.
For further information on Enerpac Tool Group and its businesses, visit the Company's website at https://www.enerpactoolgroup.com/.
Summary – basic function of the role
Enerpac is embarking on a digital transformation. The eCommerce Marketing Manager is an important and highly visible role that will focus on the performance of our growing global ecommerce offering by building programs that increase traffic, improve conversion rates, and drive overall revenue growth. This role will be responsible for developing and overseeing the performance of our digital advertising campaigns including SEM (PMax, PLAs, Search), DSP (demand-side platform), and potentially ecommerce marketplaces. A critical part of this role will be the technical setup (Google Tag Manager, tracking scripts, etc) between advertising platforms, Oracle Commerce Cloud (CMS), Google Analytics 4, Salesforce.com, and reporting dashboards to effectively track and analyze the overall performance of our ecommerce and advertising/communication investments from placement to conversion for attribution visibility. You will work in a global marketing function closely interacting with our digital marketing, marketing communications, and commercial marketing teams.
Shift: Monday – Friday, hybrid 3 days in office schedule at our Cramlington Facility
Job Duties and Responsibilities
- Manage the development and implementation of marketing plans to fulfill e-commerce vision and strategy for achieving corporate sales and conversion goals.
- Coordinate digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience.
- Utilize messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers.
- Track and measure program effectiveness to drive improvement or develop new offerings.
- Manage subordinate in the day-to-day performance of their jobs.
- Ensure that project/department milestones/goals are met and adhering to approved budgets. Extensive knowledge of function and department processes.
- Stay acutely aware of overall ecommerce performance and recommend/implement tactics to accelerate revenue growth.
- Continuously analyze and improve our existing SEM (SEO, PMax, PLAs, Search) and DSP campaigns, as well as any future advertising programs.
- Access different corporate systems and databases to find, aggregate and export critical data; use Excel, Power BI and other tools to effectively share data for analysis and decision making.
- Apply all necessary tags/pixels/tracking codes for lead tracking from origin to conversion, whether ecommerce sales or leads routed to our sales teams through Salesforce CRM.
- Monitor overall website performance through Google Analytics 4 to ensure that the site is operating effectively, and that there are limited barriers to sale/conversion.
- Provide recommendations to improve overall SEO performance across global websites; work with Global Digital and MarComm teams to implement.
- Use tools like Smartlook to evaluate the customer shopping path (heatmaps, rage clicks, etc.) to improve UX/UI, site experience and overall conversions.
- Manage brand’s Google Merchant Center (with agency support).
- Monitor competitor and distributor ecommerce activity to identify trends; communicate opportunities to improve.
- Build reporting dashboards using Google’s Looker Studio and other platforms as necessary (e.g. Salesforce.com).
- Analyze ecommerce sales to better understand the customer, industry, and application usage to create opportunities to cross-sell and upsell complementary products and accessories.
- Provide boost and bury recommendations for products based on sales performance.
- Recommend new categories and product assortments based on search volume, sales and customer trends.
- Project manage initiatives as necessary; lead collaborative, cross-functional projects to successful completion.
- Stay up to date with latest ecommerce marketing trends, technologies, digital marketing practices, search algorithm changes and PPC strategies through continuing education.
- Automate and manage key performance reports and metrics, built monthly reports required for executive staff updates.
- Support web development testing.
- Effectively manage agency relationships.
Skills and Competencies
- Proficiency in digital marketing tactics: SEM, SEO, E-mail, Social, Conversion Optimization; Google PMax experience strongly preferred.
- Working knowledge of analytic tools: Google Looker Studio, Google Analytics, Google Tag Manger, A/B Testing, Excel/VLookup etc.
- Problem solving, self-starter, will work independently and able to own and drive complex projects across multiple functions.
- Experience analyzing large sets of sales, traffic and customer data; ability to synthesize data into recommendations.
- Experience analyzing ecommerce data and applying learnings to create new revenue-driving initiatives.
- Oracle Commerce Cloud experience a plus.
- Familiarity with SEMRush or similar tools preferred.
- Strong people and process leader with the ability to improve performance and results.
- Agility to navigate and lead in an ever evolving function
Education and Experience
- Bachelor’s degree in marketing or a similar field; experience in lieu of education may be considered
- 5+ years of experience working in marketing with at least 3 years in eCommerce. Supervisory experience preferred.
Physical Demands
Employee may have to lift documents/work materials up to 30 pounds in weight. Employee will have to be able to walk/climb to a variety of primary work locations, including traveling by air/auto to remote sites. This can include occasional ascending or descending ladders, stairs, scaffolding, ramps, poles, and the like. Employee will need to listen, understand, and speak with team members in person, telephonically, and electronically at all levels within a diverse workforce and with supported organizations. Employee can work in front of a personal computer and telephone for long periods of time. Will have repetitive motions that include the wrists, hands, and/or fingers.
Work Environment
Primary work environment is temperature-controlled office setting, but may also include typical warehouse environment on occasion, where following appropriate safety protocols at the location would be required. Employee will be exposed to low levels of noise in an office. Employee will be expected to be able to make repeating motions that may include the wrists, hands and/or fingers on a constant basis for typing purposes.
The physical demands and work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.
Direct Reports
N/A
Key External Contacts/Clients
Engineers
Customer Relations
Territory Managers
Marketing
Product Managers
Diversity Statement
We are committed to recruiting, hiring, training, and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We will ensure your application is fairly considered and if hired, you will have an equitable opportunity to give your best at work, not because we’re required to, but because it’s the right thing to do. Enerpac Tool Group will provide reasonable accommodations within the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, reach out to our Talent Acquisition Team for additional information.
If you’re looking for a unique, exciting career with variety and potential for growth, Enerpac Tool Group offers challenges & extraordinary rewards for people on a global scale
The above statements reflect the general details necessary to describe the principle functions of the job described and shall not be construed as a detailed description of all the work requirements that may be inherent in the job.
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