Position Summary

Role and Responsibilities

• Strong media planning skills to support the execution of advertising campaigns across multiple channels, including print, television, radio, digital, and social media.
• Support local markets on regional & local media plans, campaign activation, and campaign performance analysis
• Monitor campaign performance, track key metrics to measure success, and identify opportunities for improvement.
• Ability to produce and manage reporting of KPIs across the regional markets and by channels and present analysis and insights of media and e-commerce activities to key stakeholders
• Support budget management and forecasting for media campaigns.
• Collaborate with cross-functional teams, such as PR, events, and content, to ensure integrated marketing communications.
• Collaborate with HQ and regional markets on product launches, key campaigns, and communication strategies
• Strong interpersonal communication and presentation skills are a must
• Assist in analyze market data and industry insights to identify emerging trends and potential opportunities for the brand.
• Understanding of consumer and market insights and trends to guide regional offices on enhancements of local communication strategies
• Assist in managing relationships with media agencies, vendors, and other partners to ensure seamless campaign execution and to stay up to date on the latest market trends.
• Help develop creative briefs and work closely with the creative team to ensure alignment with the overall media strategy

Skills and Qualifications

• 5+ years experience as a media planner or similar role
• Broad knowledge of media channels and analytical experience for both digital and offline
• Familiarity with campaign evaluation metrics and media buying
• Solid knowledge of digital tools (AdWords, Facebook Business manager, SA360, DV360 and Campaign Manager)
• Ability to handle multiple demands efficiently, while being extremely organized and maintaining high attention to detail
• A self-starter and eager implementer who enjoys working both in groups and independently
• Ability to manage multiple facets of a project simultaneously
• Must possess interpersonal skills in order to build strong positive people relationships
• Integrated Marketing Communication planning, and working within tight timelines  
• Possess an innovative, problem-solving, and solutions-oriented mindset
• Demonstrated ability to learn quickly, and manage change effectively while being  comfortable working in a fast-paced, deadline-driven environment
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Self-directing and agile, with the ability to quickly adapt, as needed
• Ability to work with IT resources such as databases and spreadsheets, for the collection and management of information
• Analyst mind-set and eager to dig into the data to understand gaps in performance and provide solutions
• Worked on e-Commerce campaigns and e-retailers
• Technical understanding of Pixels
   
• Bachelors/MS Degree with min of 5 years of experience in Marketing / Media within a Media agency or blue-chip company – ideally FMCG.
• Strong analytical and reporting ability with the capacity to use data to provide insights and recommendations.
• Strong understanding of Media channels and proven working experience in digital marketing with certifications from key digital platforms
• Demonstrable experience managing and executing Offline media, Social media and/or display advertising campaigns.
• Excellent communication skills and the ability to clearly articulate marketing objectives and initiatives
• Bilingual preferred (Arabic and English).

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