Job Description Summary
Overview:The Senior Marketing Manager, Lab Automation is responsible for driving profitable growth of BD Kiestra™ Solutions and by driving the modular strategy and penetrating new customer segments. This highly strategic portfolio will be the growth engine for BD Diagnostic Solutions over the coming years and to ensure success, this role requires the development of comprehensive commercial marketing strategies and execution of tactical marketing plans and programs. The position will require tight collaboration across multiple stakeholders within the US and Global platforms—including commercial marketing, sales, and service resources to ensure that short and long-term growth objectives for US Diagnostic Solutions are achieved.
Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.
Responsibilities:
Leads the definition and development of commercial and product marketing strategies and collaborates with the Commercial Marketing team on the execution to achieve the business objectives.
Lead all aspects of messaging and development of literature associated with the BD Kiestra™ brand.
Partners with all Platform Marketing team to ensure coordinated messaging and roll out to the field.
Identify clinical tools for health care professionals for the utilization of BD Kiestra™ in partnership with the Clinical, Medical Affairs and Professional Services team.
Informs the demand planning process and represents portfolio at Demand Consensus and S&OP meetings.
Manages the annual financial planning cycles (budget, forecasts, and ASR) for the portfolio.
Initiates key marketing initiatives directed to all target customer segments: NRLs and Hospital Labs
Partners with integrated Marketing Communication team to create and implement omni-channel marketing programs in alignment with branding strategy.
Launches products; develops strategies, tactics and training plans for the Customer Service organization, Applications and Sales teams.
Builds and implements pricing strategies, market analysis, promotional programs, market research requirements and channel strategies.
Provides marketing and support at conferences, users’ meetings, customer sites, end user workshops, and other specific marketing events.
Develops KOL group and speaker opportunities, coordinates webinars, as appropriate.
Qualifications:
Bachelors degree in Business, Life Sciences, or a closely related field. MBA highly desirable.
5 years of relevant Marketing and Sales experience in medical device and/or commercial laboratory industry is required.
5 years of Product Marketing Management and Commercial (Sales, Marketing, Service) experience is required.
Flexibility to travel up to 35% of the time.
Develop and implement commercial strategies, and convert these into tactical marketing plans, delivering results.
Strong business acumen and knowledge of clinical and/or laboratory market environment.
Sound decision making capabilities and the ability to make decisions, even in absence of consensus when necessary.
Creative out-of-the-box problem solver who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.
Excellent presentation and communication skills for a wide variety of audiences.
Excellent interpersonal skills and ability to develop strong relationships with key opinion leaders, customers, advisory boards, and potential or existing business partners.
Strong leadership skills with an ability to set a vision, lead change and to motivate others.
Strong organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit https://bd.com/careers
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
PDN
Primary Work Location
USA MD - Sparks - 39 Loveton CircleAdditional Locations
USA NJ - Franklin LakesWork Shift
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