Job Description:
Human Cyber Risk Integrated Marketing Communications Manager
Collaborate with Innovative 3Mers Around the World
Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a diversity of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.
This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.
The Impact You’ll Make in this Role
As a Human Cyber Risk Integrated Marketing Communications Manager, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. It’s an exciting opportunity for an energetic individual to revolutionize a culture of cybersecurity. Specifically in this role, the successful candidate will leverage their demonstrated ability to think creatively to increase awareness and adoption, as well as develop and disseminate relevant messages that support cybersecurity initiatives and drive behavioral change.
Objectives for the Human Cyber Risk Integrated Marketing Communications (IMC) program include: 1) promoting and communicating brand, 2) conducting research and creating data-driven campaigns, 3) drafting content and conveying messages, and 4) creating visual concepts that inform and inspire users to behave securely.
Here, you will make an impact by:
- Work with SMEs and collaborate with stakeholders to develop strategic IMC solutions that align with program objectives and address behavior gaps, and include modern, mixed media elements to engage users, as well as address policies, standards and regulatory requirements
- Increase user awareness and adoption, including readership and engagement, using various IMC methods and emerging communications trends leveraging technological advancements
- Plan, research, write, distill, edit, publish, and measure high-quality and compelling cybersecurity-related content (articles, emails, blogs, presentations, videos, podcasts, intranet pages, social media, infographics, tip sheets, posters, digital signage, newsletters, etc.)
- Write scripts, develop storyboards and design custom animations
- Develop and maintain up-to-date marketing and editorial calendars as single source of truth
- Organize and coordinate global internal events for disbursed audiences, including webinars, workshops and Cybersecurity Awareness Month activities
- Lead rebranding efforts for HCRM program to include building brand equity and increasing brand resonance
- Establish key metrics to demonstrate ROI against KPIs; monitor and measure the effectiveness and impact of IMC initiatives, and provide feedback and recommendations for improvement
- Design surveys, polls, questionnaires, and other evaluation methods to assess user knowledge
- Provide project management support to include budgetary responsibilities, and manage a team of marketing, communications and graphic design professionals, plus third party partners
Your Skills and Expertise
To set you up for success from day one, 3M requires (at a minimum) the following qualifications:
- Bachelor’s degree or higher (completed and verified prior to start) from an accredited university with of four (4) years of experience in integrated marketing communications in a private, public, government or military environment
OR
- High school diploma/GED (completed and verified prior to start) with eight (8) years of experience in integrated marketing communications in a private, public, government or military environment
Additional qualifications that could help you succeed even further in this role include:
- Master's degree in Marketing, Communications, Journalism, Education, Cybersecurity, or Information Technology from an accredited institution
- Three (3) years of experience in cybersecurity awareness with attention to detail
- Three (3) years of experience communicating on cybersecurity risk mitigation principles, theories, techniques and best practices
- Additional certifications such as AMA Professional Certified Marketer, DMI Professional Certificate in Digital Marketing, SCMP, SMCI CMCM, SSAP, SACP, CSAP
- Strong understanding of integrated marketing communications principles and processes, marketing strategy, market research, advertising and promotion, brand management, event marketing, campaign management, creative marketing and graphic design, inbound/outbound marketing, internal and crisis communications, public relations, and digital and print messaging
- Analytically-minded, comfortable with data and tests new ideas to improve impact
- Demonstrated track record of building communications and engagement programs that deliver business outcomes and inspire employees
- Proficiency with forming complex technical messages into easy-to-understand language
- Excellent project management, problem-solving and organizational skills with ability to lead multiple priorities simultaneously while delivering initiatives on time and on budget
- Experience working in a large global, multicultural organization is helpful
Work location
- Work Your Way Eligible (employee choice to work remotely, on site or hybrid)
Travel
- May include up to 10% domestic/international
Relocation Assistance: Not authorized
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
Supporting Your Well-being
3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.
Chat with Max
For assistance with searching through our current job openings or for more information about all things 3M, visit Max, our virtual recruiting assistant on 3M.com/careers.
Applicable to US Applicants Only:The expected compensation range for this position is $160,284 - $195,903, which includes base pay plus variable incentive pay, if eligible. This range represents a good faith estimate for this position. The specific compensation offered to a candidate may vary based on factors including, but not limited to, the candidate’s relevant knowledge, training, skills, work location, and/or experience. In addition, this position may be eligible for a range of benefits (e.g., Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences and Retirement Benefits, etc.). Additional information is available at: https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/.Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M.Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties.Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M’s business and performance goals. You have flexibility in where and when work gets done. It all depends on where and when you can do your best work.Pay & Benefits Overview: https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/3M is an equal opportunity employer. 3M will not discriminate against any applicant for employment on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status.Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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