Who We Are:
Kontoor Brands, Inc. (KTB) is the parent company of Wrangler®, Lee® and Rock & Republic®, with owned manufacturing facilities in Mexico and Nicaragua. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 15,000 people in 65 countries, with world headquarters in Greensboro, North Carolina, and regional headquarters in Geneva and Hong Kong.
Job Posting:
VP Global Brand Marketing - Wrangler
We are looking to add a proven global leader with ability to create and manage breakthrough marketing strategies and initiatives, that deliver step-change in growth, while meeting annual revenue and profitability goals through increasing brand equity. Leads global brand vision, strategy, marketing asset management, global agency relationship, execution, brand health, demand creation, consumer engagement across channels, and marketing talent development.
Key Responsibilities:
- Responsible for global Brand vision, strategy, DNA, brand book, brand playbooks, , marketing assets supporting desired brand experience
- Responsible for Brand global 360 toolkits that deliver step-change growth in the regions
- Deliver creative Strategy and global creative direction
- Identifying and developing global platforms and big brand stories
- Manage brand health goals & actions and MROI
- Build multi-dimensional, integrated demand creation efforts that integrate transactional and experiential, social and paid and earned marketing tools to deliver on revenue and profit goals
- Support consumer acquisition and engagement across channels
- Drive Go To Market marketing calendar and integrated marketing plan with a heavy lean to digital investment and growth.
- Drive consistent brand approach that heightens opportunities for relevance.
- Unify brand and product demand creation: Must balance need for seasonal product marketing that drives sell-thru and ongoing efforts to build brand love
- Design and execute Social Media and Influencer Strategy in partnership with regions
- Campaign strategy, creative briefs and global asset creation for desired consumer experiences of brand with Design and other stakeholders.
- Own and manage global agency relationships
- Own Budget management and allocation, MROI effectiveness and efficiency, investment management, media spending optimization
- Responsible for Marketing resourcing and talent management ensuring talent arena is maximized by supporting employee professional growth and continuously reviews and succession plans to avoid gaps in key positions
- Lead/manage global team across region
Skills for Success:
Proven Brand Growth Step-Change: demonstrated history of bringing in more and more consumers while out-smarting competition by creating marketing programs with breakthrough impact and persuasiveness
Markets at the speed of culture: breaks through the clutter by driving brand heat across all medium from digital to print to stores. Comes up with new ways to collaborate and seed brands. Lives in and knows how to impact the digital world.
Demonstrated Change Agent: who combines analytical & creative horsepower to cut to the core of issues and develop creative solutions
Thorough knowledge of quantitative and qualitative consumer research, agency research to support decisions and to align others
Proven leader, coach and mentor who can drive change and innovation
Exceptional Storyteller: who is a clear communicator that can engage, move and convince others in a fresh and impactful manner, cutting through complexity to tell a simple, compelling narrative
Ravenous appetite to learn more. Highly empathic and authentic team player who enjoys new concepts, contributes to idea development and is an enthusiastic learner and seeks out relevant trends, culture and human behavior sciences that can impact the business
Passion for Results: Sets high goals for personal and group accomplishment; uses measurement methods to monitor progress toward goals; tenaciously works to meet or exceed goals while deriving satisfaction from that achievement and continuous improvement. Has strong commercial mind-set to impact results.
Demonstrated Leadership: High EQ who’s engaged, empathetic, coach & hands-on team player. Naturally connects / builds relationships. Exceptionally astute in picking up and responding to unexpected situations and staying on top of matters without being shaken.
High integrity for values: - acts with candor, kindness and humility. Capable influencer & collaborator who builds trust & credibility across the matrix (brand, regions, functions) and with Senior Leadership while challenging the status quo.
Values Diversity: Works effectively with diverse cultures, interpersonal styles, abilities, motivations, or backgrounds; making the most effective use of the capabilities, and ideas of all
Resilience: The ability to persevere in the face of challenges, and exhibit a steadfast resolve and relentless commitment to higher standards, which commands respect from followers
Global & External Mind-Set: Sensitivity and awareness of social and cultural differences to build diverse and inclusive teams. Proven experience in US, China is a benefit.
Passionate about Kontoor : Passionate about brands that celebrate their heritage & forge a new tomorrow. Passionate about apparel / retail / consumer / brand-driven businesses.
Experience/Education:
Years of Related Professional Experience: 10 – 15 years
Educational/Position Requirements:
- Bachelor’s Degree and MBA
Why Kontoor Brands?
At Kontoor, we offer a comprehensive benefit package to fit your lifestyle and our benefits are crafted with the same care as our products.
When our employees are healthy, secure and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family’s needs – now and in the future. We offer resources to support your physical, emotional, social and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays and tuition reimbursement.
Our Kontoor D&I Mission
At Kontoor, we believe that D&I is a key enabler to a culture that empowers us to work with passion and confidence, shaping our brand and future.
Our Kontoor D&I Commitment
- Create a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents
- Ensure an equitable environment that attracts & promotes diverse workforce
- Foster inclusivity, ensuring employees feel they can bring their whole selves to work
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