Dandy is transforming the massive ($200B) but antiquated dental industry. Backed by some of the world's leading venture capital investors, we are on an ambitious mission to integrate and simplify every function of the dental practice through technology. By building the operating system for every dental office in America, Dandy is empowering dentists with technology, innovation, and world-class support to achieve more for their practice, their people, and their patients.
About the Role
Dandy is hiring a Paid Media Strategist to join our rapidly growing venture-backed company. This role will sit on the Growth team, where you’ll continue to build and scale our Paid Media function focused on lead generation and customer acquisition. You’ll have the opportunity to shape the go-to-market strategy, build a world class program, and work directly with Sales and Growth Marketing.
What You'll Do
Hands-on management of Dandy’s digital advertising channels with a focus on Google Search, Bing Search and Content Syndication.
Manage budgets and performance to monthly, quarterly and annual growth targets.
Consistently optimize channels, campaigns, and creative based on full-funnel performance and efficiency.
Prioritize and lead new paid media channel testing.
Work cross-functionally with Campaign & Creative teams to steadily scale lead generation efficiently.
Collaborate with the Marketing Operations team to build enhanced reporting and improve channel analysis & optimization.
Collaborate with the Website Experience team to improve lead quality and conversion rates.
What We're Looking For
3+ years in a digital Paid Media role
2+ years in a Paid Search role
In-depth knowledge of Paid Search channels & strategy
A builder that loves to be hands on and in-platform
Performance Marketing experience and mindset
Experience in B2B high growth tech company
Ability to problem solve autonomously and prioritize work based on a hypothesis driven approach centered around business value
Overall track record of professional and academic success
Bonus Points For
Experience using Marketo
Outstanding professional references to share
Experience with high-volume SMB B2B marketing motions
Relentlessly positive attitude, strong sense of humor, and the ability to have fun at work
Req ID: J-215
We offer a wide range of best in class, comprehensive and inclusive employee benefits including healthcare, dental, parental planning, mental health benefits, a 401(k) plan, and paid time off.
Dandy is proud to be an equal-opportunity employer. We are committed to building a diverse and inclusive culture that celebrates authenticity to win as one. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, citizenship or immigration status, or any other legally protected characteristics.
Dandy also fully complies with the Americans with Disabilities Act (ADA). We are dedicated to embracing challenges and creating an accessible, inclusive workplace for all individuals. If you require any accommodations for your interview or have any questions beforehand, rest assured that we will move at Dandy speed and do everything in our power to meet your needs.
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