Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

Team

You will be working in the UK and Ireland marketing team, a team of 12 who are responsible for generating and influencing pipeline for the UK&I business in support of priority industries and solutions. We do this through integrated campaigns that span executive engagement, digital marketing, communities and user groups, ABM, pursuit-based marketing and thought leadership. The team works as a partner to sales – both account teams and solutions specialists – and collaborates closely with the EMEA and Global marketing teams.

In the role, you will….

• Drive integrated marketing campaigns in collaboration with our high touch (industry), executive, and solutions marketing teams within the UKI with the aim of expanding and retaining business within our customer base, and acquiring net new customers
• Manage the implementation, tracking and measurement of marketing campaigns and use data to optimise performance and make recommendations back to the business
• Blend on-line and off-line activity within a campaign to best target specific contacts/roles in target accounts and what they care about
• Test and trial new ideas for effectiveness
• Oversee the delivery of omni channel, digital marketing campaigns working closely with the wider EMEA marketing organization and external agencies/publishers.

As part of our high reach marketing team, you will:

• Take an active, and sometimes even lead, role with our flagship events including Knowledge, Summit series and World Forum.
• Engage with our partner organization to identify key partners for joint GTM plans
• Take a leading role in planning local webinars, which will be delivered via our 3rd party supplier, as part of integrated marketing campaigns supporting the UK&I marketing team.
• Adopt a ‘business partner’ role for a specific region within the UK and Ireland business which includes:
• Understanding pipeline priorities/gaps/trends by region or BU according to your alignment. Connect our programmes from across all three teams to support that specific part of the business.
• Demonstrably fluent with PI2.0 and MARZ dashboards and familiar with top deals
• Responsible for ensuring your aligned senior sales director and their team can contribute to and are familiar enough to leverage our plans through 1:1s and team meeting/QBR attendance.
• Ambassador for sales region into marketing to ensure needs, views and requests are visible, understood and declined/actioned with clear rationale.
• As a business partner you are a main point of contact and ambassador for that region but not expected to execute or manage all activity that touches it.

Qualifications

To be successful in this role you have:

• We are looking for someone with...
• A passion for working in close collaboration and building trusted relationships with sales stakeholders and understanding our business thoroughly to make a difference
• Extensive experience working on a variety of marketing campaigns from inception to completion, based around the customer journey (70/30 influence/source.)
• Creative and open-minded with a desire to solve problems
• Demonstrated interest in maintaining and developing marketing/communication skills, including current and future developments and trends.
• Prepared to challenge the status quo and actively seek out opportunities for innovation and improvement with a ‘customer first’ mentality
• Ability to operate in a dynamic environment, working in a fast-moving, highly innovative global organisation including excellent communication skills with a strong ability to collaborate across multiple cross-functional teams (as well as agencies) plus solid organisation skills, ability to meet deadlines while juggling multiple priorities and a data driven mindset
• Competent skills in modern marketing tools and best practices as well as being able to adapt quickly to internally created processes and systems.

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at talent.acquisition@servicenow.com for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site.

From Fortune. © 2022 Fortune Media IP Limited All rights reserved. Used under license.

Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of, ServiceNow.

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