Company Description

Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and knowledge. PMX is at the forefront of the converging marketplace building data-informed, tech-enabled media to help marketers connect with consumers in a measurable way. 

Job Description

Publicis Media is seeking a strategic, hands-on, and collaborative Director of Product Marketing within the technology practice. This senior-level role is ideal for experienced marketers excited shape product go-to-market activities, and drive a wide breadth of strategic and tactical product marketing activities on a portfolio level. You'll report to the SVP, Product Marketing.

You’ll use knowledge of the media and advertising landscape to serve as a strategic partner working with Product Management, Client Success, and Support to improve the product journey. You’ll own product marketing activities in your area, driving impactful communications, demonstrations, messaging and positioning, content creation, and go-to-market execution. You’ll serve as the trusted voice and face of your product, communicating with senior management and agency stakeholders.

Plus, you’ll have the opportunity to lead projects across the wider portfolio and implement fresh frameworks.

Candidates must have communication and presentation skills along with a keen ability to translate complexity into clear concepts.

Ideal candidates are equally comfortable digging “into the weeds” or tailoring messages to a 50,000ft overview based on the audience. They face different challenges every day with a “figure it out” mentality to thrive amidst ambiguity.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Your Impact:

• Key Tasks & Responsibilities:·       Develop deep expertise in set of products to confidently articulate core value propositions, functionality, and benefits to audiences of varied levels
  • Own end-to-end product marketing projects in assigned domain and across the portfolio to advance product marketing team goals
  • Lead compelling product demonstrations and support enablement activities to onboard new users, explain nuanced functionality and drive continued adoption
  ·       Evangelize products, solutions and best practices serving as a key ambassador for technology capabilities within Publicis Media
  • Strategize, build, and maintain robust suite of product content including presentations, webpages, user guides, videos, FAQs, and related collateral
  ·       Collaborate with cross-functional teams (product development, support, program management) to make strategic recommendations on marketing-related activities·       Work amidst ambiguity to translate technical concepts into simple, easy-to-understand messaging and storytelling to enable other teams·       Distill user feedback and provide actionable recommendations on positioning, messaging, and product development to inform ongoing planning·       Research industry and competitive landscape synthesizing insights to inform product positioning and wider organization·       Manage deliverables across simultaneous projects with many moving parts·      Mentor members of the product marketing team

Qualifications

• Bachelor's degree or equivalent
• 8+ years of experience in product marketing or similar role
• Demonstrated track record of success working with highly technical or complex products as a trusted partner to product teams
• Proven ability to participate in and influence cross-functional teams
• Exceptional written and verbal skills with
• Outstanding communication skills, and in particular the ability to convert complex ideas and quantitative data into simple messages
• Critical thinking and analytical mindset
• Willingness to learn and grow every day

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact hrcompliance_usms@publicis.com.

All your information will be kept confidential according to EEO guidelines. 

Compensation Range: $130,000-$204,500.  This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the qualifications of the applicant along with the requirements of the position, and we reserve the right to modify this pay range at any time. For this role, we will offer medical coverage, dental, vision, disability, 401k, and paid time off. We anticipate the application deadline for this job posting will be 06/10/24.

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