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Analyst (Digital Media) at Publicis Groupe
London, United Kingdom


Job Descrption

Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa. 

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023!

Job Description

Are you someone who loves digging into things, always eager to learn and passionate about digital media? Well, imagine turning that excitement into a job that values your unique energy! We're on the lookout for an analyst who can play a crucial part in optimizing our digital media strategies and maximizing the impact of our campaigns. Here's how your strengths can really make a difference:
 

  • Report on all paid campaign activities (inclusive of brand studies, sentiment analysis), identify clear insights and recommendations, present the results to media clients
  • Communicate with clients on data opportunities, working with the broader team to identify testing and learning opportunities
  • Underpin development of audience strategy by pulling insight across paid, owned, and earned media across a multitude of disparate sources (ad servers, APIs, etc.)
  • Be an expert on which behaviours, attitudes and signals are fundamental to campaign success, ultimately driving planning and execution efforts
  • Provide industry and competitors analysis, set benchmarks and identify what success looks like for clients from a measurement perspective

Qualifications

The skills you'll need to thrive in this role and the support you'll receive in developing them further;

  • Strong experience with paid digital media: Your experience means you know the ropes, helping us make our campaigns not just good but amazing. 
  • Knowledge of media performance reporting and optimizations: Your skills make sure our campaigns hit the right notes and get the best results.
  • Can Make Sense of Data from Different Places: You can turn all those numbers from ad servers, websites, social media, and other places into something we can actually use. This talent helps us make smart decisions that really connect with our audience.

 

If this sounds like you please click the link and apply for this role!

What can we offer?
Starcom works differently to most agencies; we base many of our models on consultancy ways of working to build a more agile workforce in this hybrid world. We complement our account teams with Squads – small teams that work for a short period to solve a specific brief. We hold cross discipline Sprints to crack client briefs at speed. These processes are designed to fuel high performance and fast results through collaboration and naturally mean that our people learn and develop incredibly quickly.
In addition, we have a variety of more typical benefits to working here including 25 days of annual leave (plus bank holidays and your birthday off), a generous pension scheme, lots of Employee Action Groups to join and lots of discounts across Westfield.
 

Additional Information

Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.

If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

#LI-Hybrid


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