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Senior Manager, Influencer Marketing at Publicis Groupe
London, United Kingdom


Job Descrption

Company Description

Publicis Media Content (PMC) creates and curates premium content which aligns what brands want to say with what audiences want to hear.  By fusing search, social and influencer data we can quickly identify what good looks like for any audience on any platform for any type of creative asset.  Either by partnering with media owners and influencers or by using our in-house team of skilled producers and creatives, we create effective, impactful data-led content which ensures maximum engagement and earned reach with no compromise on quality.

Working locally and globally we service client accounts across Publics Media’s three UK agencies; Zenith, Starcom, and Spark Foundry.  Often working alongside other Publicis practices and services we collaborate to deliver best-in-class work with seamless project management.

The PMC team is 70+ strong and growing.  Media partnerships is at the heart of what we do, working with broadcasters, social media publishers, print partners, and increasingly gaming and metaverse partners, we activate over 100 campaigns each year.  We have a growing team of social and influencer specialists producing content to fulfill client needs in paid and owned channels. The fastest-growing part of the team are our content insight consultants.

Our Commitment
Publicis Media Content (PMC) is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups.  We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.

Job Description

Our Influencer team is a small group of passionate individuals who are driven by providing high quality Influencer campaigns for our clients across Publicis Media. 

Your role involves managing and executing influencer campaigns for a variety of UK and global clients, sectors, and social channels. You will contribute to the development of influencer marketing strategies, actively engage in new business opportunities, and play a pivotal role in the growth and success of the team.

Our clientele includes prominent brands such as META, WhatsApp, Currys, Acer, Marc Jacobs, Jack Daniels, Lactalis, and more. You will be responsible for developing and maintaining relationships across these brands.

As well as the above, you will also be responsible for:

  • Lead end-to-end project management of influencer campaigns, ensuring seamless execution and meeting KPIs.
  • Collaborate with the Influencer Marketing Director to develop strategies for a range of clients and contribute creative solutions for new business opportunities.
  • Utilise insights from tools like Creator IQ to inform strategic campaign development.
  • Negotiate terms with influencer agents, manage contracts, and oversee talent content creation.
  • Line manage an Influencer Marketing Executive, providing regular feedback for their professional growth.
  • Build and maintain client relationships, addressing issues promptly and fostering internal team collaboration.
  • Educate teams on the significance of influencer marketing in effective content programs.
  • Ensure projects are delivered on time, within budget, and to a high standard.

Skills & knowledge you will have:

  • Proven end-to-end project management of influencer marketing campaigns.
  • Strong understanding of influencer marketing metrics and social statistics.
  • Budget management expertise.
  • Up-to-date knowledge of trends, pop culture, and news/media.
  • Creative and structured approach to devising successful influencer campaigns.
  • Excellent verbal and written communication skills.
  • Experience managing complex projects and multiple stakeholders.
  • Previous experience managing or mentoring teams.

What is in it for you?

At Publicis Media, we prioritise your well-being and work-life balance with a range of benefits. After a year of service, you can work globally for up to 6 weeks annually. Our Help @ Hand program provides 24/7 support, including access to remote GPs and mental health services. Enjoy 25 days of standard holiday, increasing to 30 after 5 years. We offer flexible working, Summer Fridays, and a birthday day off. Additional perks include an Income Protection Plan, a work-from-home allowance, and family-friendly policies. Treat yourself to onsite wellness services and local business discounts using your Publicis ID.

Additional Information

Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.

If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

#LI-Hybrid


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