Company Description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

 We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.

Our Commitment
At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.
 

Job Description

This newly created role will work across prestige beauty and fashion brand, PUIG, a portfolio of highly desirable brands in the fragrance, beauty and wellness category. The role will work on full funnel paid social campaigns for brands such as Penhaligon’s, Kama Ayurveda and L’Artisan Parfumeur, focused predominantly on EMEA and the Middle East markets.

The Paid Social Manager will work with their Director and hub lead to deliver best-in-class paid social strategy and ensure faultless execution of brand and performance advertising campaigns on global social channels (Facebook, Instagram, TikTok, Twitter, LinkedIn, Snapchat and Pinterest).

The Paid Social Manager will deliver on four key objectives:

1.         Strategic Thought Leadership

Demonstrate thorough technical knowledge across all global paid social platforms including Meta, TikTok, Pinterest, Twitter, Snapchat and LinkedIn and refine strategic approach, by identifying, pitching and executing test & learns to consistently improve performance.

2.         Account Growth & Maturity

Grow and develop their accounts, driving innovation, increasing investment and diversifying platform/product adoption.

3.         Team Management

Effectively manage client deliverables, developing techniques to appropriately prioritize and distribute workload and responsibilities across the team. Ensure client needs are met and seek ways to improve efficiency through implementing new processes or tools.

4.         Developing Direct Reports

Set challenging and stretching tasks to grow the expertise and confidence of direct and indirect reports. Provide on the job training, construct compelling development plans and hold frequent development discussions to inspire and motivate team members. 

This role will report into the Paid Social Director in the Zenith Global Paid Social team, a rapidly growing and successful team of 90+ paid social experts based in London, Colombia and India.

The Paid Social Manager will be supported by a Senior Executive in London (a direct report) and the Publicis’ Global Delivery team in Mumbai.

• Be the main point of contact in the paid social team for the digital hub lead, to address client communications, respond to briefs and oversee campaign activation in line with plan.
• Manage test and learn roadmap, by identifying, pitching and executing new A/B tests and overseeing the implementation of learnings of successful tests into ongoing strategy.
• Ensure activation of client activity across social platforms runs according to plan and free of errors.
• Ensure your team delivers a high standard of work across planning, reporting, optimization, communication, billing, reconciliation and all other tasks required as part of running the designated accounts.
• Clear and timely communication with clients and other members of the team, develop and maintain strong relationships with internal and external stakeholders: account planning teams, buying teams across all disciplines, clients, media owners and tech providers.
• Define and develop your team organizational approach, implement and develop efficient processes across the team to streamline tasks.
• Provide on-the-job training support for your team as well as opportunities for formal development and learning. Hold frequent Career Conversations and lead annual Wrap-Up process for direct reports.
• Champion best practice and produce case study worthy work.
• Disseminate key platform updates to the rest of the team and actively contribute to cross-team initiatives.

Qualifications

• Thorough knowledge and experience planning and activating large-scale paid social brand and performance campaigns.
• Up to date professional certifications e.g. Facebook Blueprint Certified Buying Professional, Twitter Flight School and Snapchat Advertising Essentials.
• Ability to thrive under pressure and meet deadlines in a fast-paced environment.
• Direct client management experience, confident presentation skills and ability to engage a range of stakeholders.
• Solution driven and innovative mind-set to drive performance growth.
• Line management experience or experience managing an intern, with strong evidence of delegation, teamwork and problem solving.
• Experience using Prisma (Media Ocean) and the Facebook integration.
• Advanced Excel skills.

Will Ideally Have

• Experience working in paid social in a media agencie 
• Experience working with clients in the retail or luxury industry.
• Experience with global campaign planning and activation.
• Ability to design, implement and interpret advanced measurement solutions for both brand and performance advertisers.
• Experience with technology, measurement and verification partners.
• Ability to identify opportunities for cross-channel integration.

Additional Information

Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.

If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

#LI-Hybrid