Company Description

We help brands make BOLD MOVES

Nowadays, brands want rapid, spectacular growth and they expect media to deliver it.

Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.”

Now we hear

“Take me from 4th to 1st in my category”

“Help me grow 10% in a market declining 10%”

“Make me the most loved brand in my industry”

These are huge asks of media, that can’t be met through tweaking the media plan of two years ago.

Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.

This is why Zenith help brands make BOLD MOVES.

Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers.

Bold moves are backed up with a solid forecast – they are a better path to growth.

Bold moves build a partnership – we believe in this approach so much we link our growth to your success.

Bold Moves bring bigger ROI

This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency.

Our Commitment
At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective.We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.   

Job Description

The Programmatic Business Director is a key leadership role, that will oversee the commercial growth and development of several accounts within the programmatic team. You will be a trusted, strategic advisor to senior clients as well as your colleagues within the agency. With your team of channel specialists, and support across the agency, your primary goal will be to protect and grow revenue. You will manage and coordinate a team of channel specialists creating plans and delivering campaigns across a range of programmatic platforms as well as championing the best practice approach to delivering campaigns, strategy coordination and communication. Your team will offer media solutions in online display, video, YouTube and retail media via self-serve platform trading but also supporting other routes to media execution.

Qualifications

We are looking for a team leader with a passion to get involved in the ever-growing world of programmatic. Key requirements for this role are:

• Prior relevant experience within a digital agency, specifically in programmatic disciplines and/or vendors within the programmatic demand & supply ecosystem.

• Comprehensive understanding of the digital advertising ecosystem (DSPs, SSPs, DMPs, etc.)., and a broader understanding of the UK media marketplace.

• Extensive experience of managing teams. Effective at people management and compliant with following policies and practices in line with the talent team. Good knowledge around recruitment, performance management best practice, motivation, development plans, and issue resolutions.

• Ability to offer consultative advice to large-budget advertisers about their programmatic campaigns.

• Strategic experience in identifying & delivering commercial growth – not just in media billings but in new emerging revenue streams.

Additional Information

Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.

If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

#LI-Hybrid