Company Description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

 
We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.

Our Commitment
At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.
 

Job Description

Zenith Global are looking for a new senior executive within the Paid Social team, a rapidly growing and successful team of more than 100 paid social experts. This role offers an opportunity to work on multi-market campaigns for TikTok, helping them deliver innovative brand campaigns across their core European markets. 

The Paid Social Senior Executive will work with their Manager and hub lead to deliver best-in-class paid social strategy and ensure faultless execution of campaigns on global social channels.

The Paid Social Senior Executive will deliver on four key objectives:

1.         Campaign Optimisation & Reporting

Ensure that campaigns meet or exceed targets and proactively look for opportunities to advance campaign optimisation via test and learn. Responsible for producing, analysing and presenting campaign performance reports, including creating relevant charts and graphs, calculating key metrics and writing actionable insights.

2.         Campaign Implementation & Technical Expertise

Ability to accurately implement large scale multi-market campaigns on social platforms. Understands the principles, processes and systems available to maximize campaign performance and efficiency.

3.         Campaign Planning & Product Knowledge

Familiar with the product suite across paid social platforms and able to confidently answer most client questions. Knows and adheres to best practices and can independently plan multi-market campaigns, providing detailed rationale and recommendations. Keeps up to date with industry and agency developments, and proactively looks for opportunities to progress strategy.

4.         Operational Excellence

Through strict adherence to the financial, taxonomy and quality assurance processes, ensures quality and accuracy of output. Responsible for ensuring best practices are adhered to at all times and training other team members where required.

This role will report into the Paid Social Manager in the Zenith Global Paid Social team, a rapidly growing and successful team of 100+ paid social experts based in London, India and Colombia.

The social team for this account will be comprised of four specialists; two in London, and two in our PGD hub in India.

• Multi-market campaign activation across a range of global paid social platforms, in line with media plans
• Innovative and creative campaign testing and optimisation to consistently improve campaign performance
• Production of weekly and monthly multi-market campaign reports with insights and recommendations, preparation of detailed Post Campaign Reports and presentation of results to clients
• High standard of response to client briefs; providing detailed plans, rationale and recommendations
• Competent workload management and organisation to meet deadlines
• Takes ownership of team trackers and processes and communicates confidently and clearly in internal and external meetings
• Training and supporting the wider team with platform knowledge, best practices and account processes

Qualifications

• High level functional and technical knowledge of Paid Social, including in-depth knowledge of Meta, alongside other key social platforms such as LinkedIn, X and Pinterest.
• Ability to independently execute campaigns to meet client business objectives.
• Strong command of Excel including basic functions: Pivot tables, Lookups etc. and confident building and manipulating reports from scratch.
• Strong attention to detail and analytical skills.
• Strong communication skills and client servicing experience.
• Ability to work quickly and accurately, in a fast paced environment

• Experience working in paid social
• Formal certifications e.g. Facebook Blueprint Certified Buyer.
• Experience implementing A/B tests, lift studies and interpreting results.
• Experience with automation technology and tools, for example utilising taxonomy tools, Facebook Plugin for Excel or Creative Hub.
• Experience with Media Ocean suite, in particular Prisma.
• Experience activating large-scale, multi-market campaigns.
• Understanding of other Digital channels
• Experience working on global clients.

Additional Information

Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.

If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

#LI-Hybrid