Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa. 

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023!

Job Description

The successful applicant will be leading strategic thinking and input for our engagement with our Tier 1 client. The channels we activate, across almost 100 markets, are Search (including YouTube) and Social, and the nature of this engagement means that the Strategy Lead will need to have a very strong specific grounding in Social. However, broader expertise across digital and beyond into traditional media channels will be necessary to fulfil this role successfully. The Strategy Lead will be Performics’ key representative in media strategy discussions, and will also have responsibility for ensuring that our responses to new briefs are crafted to intelligently and innovatively reflect the strategic goals of the brand. 

• Lead strategy development, partnering with Social Lead 

• Own strategic components of campaign briefs, including overseeing insights provided by the Analytics team 

• Proactive research and content creation to support the client and Social Lead in platform points of view, user behaviour evolution, legislative and other macro trends 

• Alignment with China Strategy Lead 

• Alignment with Local Market support resource 

Qualifications

• Prior experience in digital strategy and planning, with a strong focus on Social 

• Proven track record of successfully managing client relationships 

• Proven track record of delivering impactful media strategies for luxury brands, brands with large budgets and/or brands with complex strategic requirements 

• Exceptionally strong presentation and storytelling skills 

• Clear understanding of the landscape of social media platforms and user behaviour 

• Fluency in French a strong benefit, but not a requisite 

Additional Information

Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.

If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

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