Company Description

Digitas is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people and people with each other. Leveraging comprehensive data, technology, creative, media and strategy capabilities and a proprietary planning process called North, Digitas delivers ambitious outcomes via connected solutions that include Connected Campaigns, Social Marketing, Brand Experience, CRM & Loyalty, and Marketing Transformation. A Leader in Gartner’s Magic Quadrant for Global Marketing Agencies for six consecutive years, Digitas serves the world’s leading brands through a global network comprised of more than 4,500 employees across over 40 countries and 60 offices.

Job Description

Digitas is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning marketing. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape. 

The Data & Analysis (DNA) team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients 

To help with this, we’re looking for an outstanding Data & Analytics Associate—someone who can lead strategic client growth, provide innovative data-driven solutions to marketing challenges, and motivate internal teams to bring marketing ideas to life. Sound like you? Read on.

Technical & Product

Day-to-day, your role includes:

-Creating unified insights across owned digital assets and providing performance recommendations

-Providing and presenting strategic data-driven recommendations across channels to improve client decision-making and ROI 

-Serving as a client and internal resource on industry trends and key functional areas such as analytical tools and marketing measurement

-Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.

-Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).

-Supporting the integration and trouble shooting off data integrated tasks across the client’s MarTech infrastructure. 

Business Acumen & Operational Efficiency

• Strong client relationship and communication skills, with experience managing multiple projects across teams

• Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)

• Knowledge of digital data technologies (CDPs, DMPs, Adobe Analytics, Google Analytics, digital pixel tracking, site tagging, etc.)

Innovative & Analytical Mindset

-Strong analytical, critical thinking, and problem solving skill

Self

-Is able to take ownership for actions and deals with consequences in a mature manner.

-Able to adjust performance based on experiences and feedback and showcases agility and flexibility.

-Displays openness to the ideas of others and leverages them when beneficial for the business.

-Showcases curiosity and open mindset towards new ways of doing things.

-Is able to set high impact objectives and goes above and beyond to exceed performance.

-Demonstrates the Growth Mindset and is able to take ownership of personal development and growth.

Qualifications

• Degree in marketing, communications, journalism or other closely related areas
• Experience with at least one of the Social Listening Platforms
• 3-4 years experience working in a Data role
• Familiar with last technology highly preferred
• Agency experience preferred