Summary
AbelsonTaylor is a marketing communications agency that specializes in brands that help people live healthier lives. We are seeking a Media Planner to join our team.
What You'll Do
- Showcase an understanding of the client’s brands and disease states, and determine media strategies that provides a benefit to their audiences (HCP and DTC)
- Play an integral role in the billing process and keeping track of assigned media budgets
- Pull together the day-to-day campaign pacing, optimizations, etc.
- Alongside the Marketing Intelligence team, pull data, analyze performance, and make recommendations to improve campaign performance
- Lead internal media team status and attend brand status calls to inform media status
- Assist in pulling data to help inform media strategy
- Direct contact with clients, maintaining that relationship and guiding them toward success each step of the way
- Develop competitive and monthly reporting
- Ensure deadlines are met, and perform quality assurance for deliverable
- Heavily involved in training/onboarding other team members when needed
- Establish relationships amongst immediate team members, within media team, activation team, Integrated Strategy peer set, finance team, dev team
- Regularly interface with external vendor partnerships
- Participate in team events and L&D opportunities
- Active participant on vendor calls and team status calls (asking questions, etc.)
What Makes You A Fit
- 1-3 years of media planning/buying experience
- Pharma or healthcare experience preferred
- Ability to multitask & complete tasks efficiently
- Works well independently and as part of a team
- Detail-oriented
- Curious and inquisitive
- Showcases initiative
- Capable of receiving feedback/constructive criticism
- Possesses quantitative analysis skills
- Must be a kind human with a great sense of humor
- Ability to think outside the box and challenge the ‘status quo’ – always willing to offer unique solutions in order to get the job done
- Demonstrate a desire for thought leadership through continuous research
At AbelsonTaylor we love science, art, and data. Since our beginnings in 1981, AT has been singularly focused on health, wellness and pharma products – not sneakers, beer, or cars (though we like those things, too). Besides being passionate about our purpose, we are dedicated to our people and their professional growth and fulfillment. We value a diverse and inclusive workforce and strive to bring together people with unique skills and varied backgrounds to work toward common goals. All qualified applicants will receive consideration for employment without discrimination regarding age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability status, veteran status, or any other characteristic protected by law.
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