Problem Solvers. Proactive Protectors. Relentless Allies.

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Fortra is looking for a Product Marketing Lead with a background in cybersecurity software to help grow product line sales. In this role, you will work with others in marketing to establish compelling product positioning & messaging.  This role will own aspects of product marketing including go-to-market planning, product launches, marketing collateral, demand generation support, and sales enablement. You’ll work in tight partnership with our Marketing, Sales, and Product Management. This is a key member of the marketing team, providing marketing insights and actions that will drive continued growth for this product line.

WHAT YOU'LL DO

• Ongoing monitoring and analysis of industry and competitive data
• Support demand generation with content ideas to engage with market
• Support the sales organization with marketing materials, sales tools, sales presentations, and direct support to maximize their selling success
• Work closely with Product Management to ensure consistent product positioning and well-coordinated product launches
• Ensure individual product marketing plans are consistent and support the corporate positioning and other security product lines.
• Manage the product launch process and Go-to-Market plans to ensure maximum visibility and sales success.
• Monitor results of SQLs, pipeline addition, and bookings against goals and work with others in marketing team to change when not working and add more when working
• Gather customer insights to inform product positioning and messaging
• Maintain an active understanding of key competitors to optimize Fortra’s competitive positioning and to actively assist the sales organization in winning competitive deals
• Focus on the overall customer experience and journey, ensuring Fortra products and services are positioned to solve the most compelling customer needs

QUALIFICATIONS

• Ongoing monitoring and analysis of industry and competitive data
• Support demand generation with content ideas to engage with market
• Support the sales organization with marketing materials, sales tools, sales presentations, and direct support to maximize their selling success
• Work closely with Product Management to ensure consistent product positioning and well-coordinated product launches
• Ensure individual product marketing plans are consistent and support the corporate positioning and other security product lines.
• Manage the product launch process and Go-to-Market plans to ensure maximum visibility and sales success.
• Monitor results of SQLs, pipeline addition, and bookings against goals and work with others in marketing team to change when not working and add more when working
• Gather customer insights to inform product positioning and messaging
• Maintain an active understanding of key competitors to optimize Fortra’s competitive positioning and to actively assist the sales organization in winning competitive deals
• Focus on the overall customer experience and journey, ensuring Fortra products and services are positioned to solve the most compelling customer needs
• Three to five years of digital marketing experience that includes familiarity with web platforms, marketing automation platforms, account-based marketing platforms, peer review sites, customer advocacy, and in-depth analytics. 
• Demonstrated excellence in project management. 
• Strong time management skills and manages multiple priorities within tight time constraints. 
• Solid analytical skills and the ability to interpret data to optimize campaigns. 
• Uber collaborative with sales, pre-sales, marketing, and project management. 
• Do-what-it-takes mindset to execute against strategy and always help sales. 
• Excellent oral, written and presentation skills. 
• Self-starter who thrives in a fast-paced environment and eager to have an impact on a rapidly growing organization. 

About Us

This is Fortra, where we're making a difference by offering a best-in-class solutions portfolio, proactively adapting to the ever-evolving cybersecurity threat landscape, and putting people first. Fortra is a cybersecurity company like no other. We're known for our innovative software and services, world-class support, and the commitment and satisfaction of employees across the globe. Our approach is different, and we’re proud of that. For more information about what it's like to work for us, and learn about our culture, benefits, or perks, connect with us on LinkedIn. 

We Are Fortra

Our people make us great. Our employees are a resilient and diverse group of global problem solvers, proactive protectors, and relentless allies, empowered to show up every day authentically, ready to fight the good fight with Fortra. Here at Fortra, we believe we're stronger when we're all stronger. That's why we're committed to supporting and empowering our employees through a host of offerings, including competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more!

Visit our website to learn more about why employees choose to work for Fortra. Remember to check out our Glassdoor to learn what our employees are saying and connect with us on LinkedIn.

As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status.