Our Intelligence team sits inside the strategy department and lives at the center of consumer insights and business realities.  We assess how our clients can best optimize their market strategies to capitalize on consumer needs.

As an Intelligence Analyst you are at the heart of uncovering and measuring the connections between consumer behavior and business objectives.  Your work will impact not only the marketing of the brands we represent, but also their overall company.  

During your engagement with a brand, you will gather and analyze information from multiple sources, understand the impact of brand actions on the value of a brand and develop recommendations to optimize brand impact.  You will present recommendations to clients and collaborate with team members to implement those recommendations.  

When you join Barkley, you are joining an agency that will invest in your professional development.  As an Intelligence Analyst you will receive coaching on how to better:

• Structure ambiguous problems and develop strategies to uncover solutions

• Synthesize clear takeaways from complex data sets that build into concise recommendations

• Work effectively with diverse teams to develop the optimal solution and drive people and organizations to act

• Establish trust-based relationships with clients

• Communicate effectively with all audiences, including senior level executives

• Development of your own unique leadership style that leverages your strengths and builds on your opportunities.

Responsibilities

• As an Intelligence Analyst, you will work in a growing team, providing expertise and insights across our client base.  You will work with teams across our agency to deliver customized implications for our clients.
• You will support our business development efforts as opportunities arise, contributing research and analysis to growth efforts.
• Intelligence analysts are staffed on clients and help create insights with client teams and projects through expert perspective on industry trends, consumer audiences and delivery of complex research and analysis of market information.
• Building expertise across varied markets and industries by finding the best sources to develop intelligence across categories and competitors and provide key insights to internal teams and clients.
• You will leverage multiple data sets to refine the consumer audience and understand their motivations and behaviors to develop a holistic definition of a brand’s true audience
• You will engage your creativity as you develop measurement approaches and dashboards to communicate clearly and succinctly the impact of brand actions on the brand value
• Opportunity to establish yourself as a key partner with internal and client side brand leaders and marketing teams.

Qualifications

• Bachelor’s degree, with 2+ years of relevant work experience
• Fluency in English
• Strong business acumen and problem-solving capabilities
• Strong written and verbal communication skills
• Working collaboratively and effectively in a group dynamic, often virtual
• Working creatively and analytically in a time-limited, problem-solving environment
• Ability to navigate complexity and ambiguity
• Framing, structuring and sharing intellectual property with the ability to write clearly and concisely
• Strong oral and written communication skills, especially the ability to explain difficult concepts and opportunities in simple, applicable business terms.
• Flexibility and bring a curious and creative mindset, open for new things and able to propose innovative ideas.
• Experience with bringing data visualization and information design for more efficient analysis and interpretation.
• Ability to use MS office software with proficiency and advanced skills in Sheets/Excel.

Barkley’s Commitment to Diversity & Inclusion

• We believe being radically diverse and inclusive is the key to becoming one of the world’s great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive. 
• Barkley is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab.