Senior Digital Marketing Manager
Triumvirate Environmental is seeking an experienced Senior Digital Marketing Manager to enhance our digital marketing initiatives and implement high-impact campaigns for environmental services for organizations in the life sciences, healthcare, higher education, and industrial markets.
This creative, data-driven individual will create and deploy strategies and tactics that leverage digital marketing tools and best practices to increase brand awareness, engage target customers and prospects, and improve lead generation for our sales team.
Triumvirate Environmental is one of the largest environmental services firms in North America. Triumvirate provides leading institutions in the higher education, life sciences, healthcare, and industrial sectors with diverse services and advice to assist them with compliance management. At Triumvirate, we strive to WOW both our employees and our customers. Our unique culture fosters growth, development, education, and creativity.
This position reports to the Director of Marketing. This role is hybrid and is based in our Somerville, MA office.
Essential responsibilities:
- Significantly increase lead quantity and quality by applying best practices to digital marketing programs
- Manage paid online advertising campaigns, budgets, landing pages, and digital ad copy, and provide recommendations to improve CTR and conversions.
- Build and execute SEO and SEM strategies and tactics.
- Monitor and analyze website traffic, content-specific metrics, and SEO metrics.
- Perform detailed keyword research.
- Use marketing automation software to draft, build, and track email campaigns.
- Review and analyze competitors’ digital marketing activities.
- Identify and resolve technical and content-related SEO issues.
- Analyze and recommend improvements to website performance, lead capturing, lead scoring, and lead nurturing processes.
- Work with outside vendors, agencies, and consultants as necessary
- Stay current with and apply the latest digital marketing best practices.
Requirements:
- 5-7+ years of B2B digital marketing experience
- BS or BA in Marketing, Communications, or other relevant discipline. MBA a plus.
- Track record of increasing organic search traffic, rankings, and revenue
- In-depth experience with website analytics and technical SEO tools, such as Google Analytics 4, Semrush, and Hotjar
- Solid experience executing successful paid search campaigns using Google Ads
- Ability to develop email marketing campaigns.
- Expertise with:
- Eloqua, HubSpot, or other marketing automation systems
- Oracle CX Sales, Salesforce, or other CRMs
- Website development and analytics
- SEO, SEM, PPC strategy and tactics
- Marketing operations strategies
- Creating calls-to-action and landing pages that drive conversion.
- Lead nurturing and scoring
- Highly self-motivated, results-oriented, positive can-do attitude, team player, detail-oriented, and organized.
- Excellent verbal and written communication skills, including the ability to interact effectively with all levels of staff and management.
- Strong computer skills, including Microsoft Office
#LI-Hybrid
Besides Health, Dental and Vision Insurance, we contribute to a 401k, offer a generous tuition reimbursement program, TONS of safety training for some positions with opportunities for external trainings and certifications, Mentorship & Career Succession Planning, Relocation Opportunities, Auto/Home insurance discounts, pet assistance discount plans, discounted movie passes & more!
To learn more about our business, culture, and the exciting work that we are doing in the industry, find us on LinkedIn, Instagram (@triumvirateenvironmental), or our website!
Triumvirate Environmental is committed to a diverse and inclusive workplace. As an Equal Opportunity Employer (EOE), Triumvirate does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Individuals with Disabilities and Protected Veterans are encouraged to apply.
If you have a disability and need accommodation during the application and hiring process, please contact us at https://www.triumvirate.com/contact or call us at 888-834-9697. The requirements listed above are representative of the knowledge, skill, and/or ability required. To view our California Privacy Notice and Policy, click here.
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