Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 50 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.

About the role

We are looking for an Associate Director for Performance Marketing to join our world class growth-marketing team to champion marketing excellence with a paid media focus. You will be responsible for an oversight of Careem’s acquisition strategies. You will ensure quality and develop best practices. Digital strategies include performance marketing and branding across Paid Search, Paid Social, Display Programmatic and Video.

Careem is data and performance driven, and we want someone who can demonstrate innovation across performance marketing and data analytics. You will have come from a pure performance marketing background with a clear connection to data.

What you'll do

• Responsible for the oversight of Careem’s digital performance marketing
• Ensures that business requirements/project briefs are well understood, converted to an internal version, and cascaded to the team in a clear, complete, and accurate manner
• Oversees the implementations of all channels
• Performance Marketing and Branding across Paid Search, Paid Social, Display Programmatic and Video.
• Demonstrate innovation across performance marketing and data analytics
• Build and manage close working relationships with internal digital strategy planners and media partners
• Set annual media strategy for all categories, lead on account development plans to maximize long-term performance and growth of platform overall

What you'll need

• Extensive PPC & Data-Driven Digital Strategy experience
• Google Marketing Platform (SA 360 / DV 360 / GA 360 / Campaign Manager)
• Understanding of attribution and experience working with MMPs like Adjust
• Understanding of looker studio or any other dashboarding tools

What we’ll provide you

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a Careem colleague you will be able to:

• Work and learn from great minds by joining a community of inspiring colleagues.
• Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
• Explore new opportunities to learn and grow every day.
• Enjoy the flexibility that comes with the trust of being an owner; work in a hybrid style with a mix of days at the office and at home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year.
• Access to healthcare benefits and fitness reimbursements for health activities including: gym, health club and training classes.