We are the Nestlé Nespresso SA Company and are proud to be one of the fastest growing operating unit of Nestlé. Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the world’s most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers' own homes and also savored at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide. To learn more visit www.nespresso.com.

POSITION SNAPSHOT 

Role: Communication & Campaign Specialist  

Location: Dubai, UAE  

Company: Nespresso UAE 

POSITION SUMMARY 

Nespresso UAE is looking to hire a Communication & Campaign Specialist, who will be responsible for correct and on time communication of differentiated and exclusive direct-to- consumer activation campaigns, with the purpose to increase the connection between our existing consumers and the brand. his role involves crafting local and global campaign adaptations, managing media artwork, assisting in brand events, and analyzing campaign outcomes. The ideal candidate will have a background in marketing, a keen analytical eye, and expertise in media coordination and CRM manage the implementation of CRM Activation campaigns and propose and create local  adaptations towards existing consumers (Adapted global programs and/or locally developed). 

 A DAY IN THE LIFE … 

• Set Up and Manage Consumer Activation Communication 

• Adapt, set- up and manage Head Quarters led CRM Communication campaigns  

• Create, set up and manage locally led CRM Communication campaigns  

• Align with CRM insights team and direct channels on set up of these communication campaigns.  

• Align with CRM Insights team on the reporting and evaluation of CRM Communication campaigns  

• Brief Communication campaigns to internal and external stakeholders (E.g. Customer Facing teams and agencies.)  

• Manager the program of transactional service E-mails  

• Co-develop of re-marketing campaigns.  

• Create and plan consumer communication campaigns  

• Monitor and secure the CRM Activation campaign planning, in line with the overall marketing calendar.  

• Based on post evaluations of previous campaigns and other insights, plan on the most effective call to action to maximize impact on set targets. 

• Lead the creative agency in adaptation or creation of the creative concept of the direct mail (DM), E-DM and Local gift with purchases 

• Develop the key messages of the (e) DM  

• Secure seamless customer journey through the best-in-class execution of the campaign  

• Through (Hyper) targeting, ensure that campaigns are personalized, relevant, and perceived exclusive 

• Artwork & Content Management for Media: 

• Collaborate with the Brand Communication Manager to create and adapt artwork for media campaigns, ensuring brand consistency and resonance with target audiences. 

• Coordinate with creative agency and media agency to ensure timely delivery and optimization of artwork for media placements. 

• Assist in the review and approval processes for artwork, ensuring they adhere to brand guidelines and convey the desired messaging. 

• Event Collaboration & Support: 

• Actively support the Brand Communication Manager in the planning and execution of brand events. 

• Align CRM campaigns with event themes, ensuring pre-event, during-event, and post-event communications are cohesive and amplify the event's impact. 

• Assist in logistical aspects of events, such as coordinating with vendors, managing guest lists, and gathering feedback for post-event evaluations. 

• Other key responsibilities include:  

• Regularly track and optimize campaigns, based on results to reach set targets  

• Together with the insights team, regularly report on the performance on main KPIs.  

• Benchmark local performances with international best practices and local competitive environment  

• Back up for Customer Loyalty Specialists onboarding and retention.  

What will make you successful… 

• Fluency: Proficient in English and Arabic will be a plus. 

• Analytical Approach: Result-driven mindset, with a keen ability to evaluate and optimize for better outcomes. 

• Attention to Detail: Rigorous, disciplined, and meticulous in ensuring brand consistency and quality in every task. 

• Creativity: Natural curiosity, coupled with an ability to generate innovative ideas for campaigns and media strategies. 

• Communication Prowess: Excellent interpersonal skills, adept at collaborating with internal teams and external partners. 

• Industry Experience: 1-2 years in a marketing role, preferably with premium brands, emphasizing media coordination and event support and CRM 

• Project Management: Demonstrated ability in managing and coordinating complex campaigns or projects. 

• Brand Affinity: Experience in organizations with leading brands and a pronounced commercial orientation. 

• Collaborative Skills: Proven ability to work seamlessly with roles like the Brand Communication Manager, especially in areas of media, artwork, and events. 

• Educational Background: University degree in marketing, commercial, or a related field. 

At Nespresso, we believe that we can elevate the world of coffee to drive a positive impact and be a force for good which shapes lives and landscapes for the better. We place people at the heart of our success – all 14,000 of them. We actively cultivate diversity, inclusion and belonging in the workplace. We celebrate individuality, believing that your authenticity and uniqueness can help us to grow together. Quality and sustainability are core to who we are and critical to our vision of driving positive change. We're committed to delivering an exceptional coffee experience that elevates our community, suppliers, farmers, and each other.

To achieve this, we live by four behaviors. We Inspire, we Care, we Act, and we iNnovate. Each one of these reflects who we are and how we interact with one another and with the world around us. We live a culture that is built on the principal belief that individually and collectively we can. What about you? Want to be part of this exciting journey? Join the Nespresso team! And reimagine what coffee can be. Reimagine what you can become. Together we grow as individuals and teams. And as an organization. Apply online at Search for jobs | Nestlé Global (nestle-mena.com)

Nestlé is the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: repect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geopraphies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.