POSITION SNAPSHOT

Role: Sales Promoter Role

Location: Abu Dhabi, UAE

Company: Nespresso UAE

POSITION SUMMARY

Nespresso UAE is looking to hire a Sales Promoter in Dubai & Abu Dhabi to develop a consistent customer experience in trade through the implementation of qualitative commercial activities in the point of sales.

Promote Nespresso within the point of sale to reinforce its premium status and quality and to be spontaneously recommended above competitors.

 A DAY IN THE LIFE …

• Establish and manage the relationship with Points of Sale:

• Prospect, select, evaluate, and classify the POS according to international guidelines.
• Present Nespresso machine range and list the SKU's according with POS potential of sales.
• Assist in developing sales strategy at store level for machine listing & execution.
• Generate commercial understanding with retail staff of the SDA and Hot Beverage categories by communicating insight and expertise on the performance, highlighting current trends and opportunities.
• Develop joint business plans at a local level, agree targets, initiatives, manage contact lists of the retailer.
• Ensure sufficient machine range and stock to satisfy the demand in each store, by managing efficiently the sell-in plan, the relation with POS and Machine partner.

• Ensure consistency of Nespresso Brand presence and Customer experience in all POS:

• Visit the Points of Sales: Preparing the visit, visit stores on day-to-day basis according to the pre-define time & territory planning & priorities. Negotiate sell-out activities to maximize product rotation in store using “Win-win” methodology. Look after the machine stock in store and check the turnover to avoid over stock and out of stock situations.
• Ensure the Nespresso Brand visibility: Ensure the brand image is respected, ensure permanent coffee tasting at points of sale as the base of customer experience. Organize Nespresso spaces according to the merchandising guidelines. Leverage activities to secure retail space to advertise the brand and the trade marketing campaigns.
• Follow up: Gather sales information, encountered problems, expectations of POS. Report visits results, monthly reports. Develop knowledge and expertise on the Nespresso Trilogy with the necessary stakeholders.
• Merchandising: negotiate or adjust point of sales merchandising investments according to POS classification and return. Negotiate and implement the Nespresso POSM. Check and maintain the POSM and merchandising in General. Maximize promotional activities and machine launches communication materials.
• Management of the demonstrators Program within the defined territory: Control demo budget and plans for the region, ensure that all compliance and control measures of the demonstrators are audited and adhered to on an on-going basis. Strategically deploy demonstrators to increase POS Sell out of Nespresso Machines. Continuously review the quality of the in-store demonstration to define and support any improvement plans. Support in the recruitment, training and coaching of demonstrator’s team.
• Maintain training level and information flow in POS : Organize training programs for the POS Sales personnel to confirm high service level & Strong motivation and commitment. Execute localized trainings with the POS to promote and educate staff on the Nespresso trilogy. Inform the POS about the latest changes concerning machines, coffee, POSM & Club mailing.

What will make you successful…

• 1-2 years’ Experience in field sales in high end or Electrical Appliances products.
• Knowledge of national chains, distributors of household appliances is a plus.
• Experience of establishing and growing business relationships.
• Can interpret and analyze sales data to create inspirational selling stories.
• Understands premium brands.
• Merchandising concept to implement in-store.
• Business and customer oriented - Strong customer knowledge and focus.
• Strong interpersonal/communications skills/good at networking.
• Entrepreneurship spirit, energized by tough challenges & Ability to work under pressure.
• Rigorous and disciplined with attention to detail.
• Languages: Fluent in English & Arabic is a plus.
• This position requires to travel in the market.
• UAE Driving license required.